Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Ballantine’s Launches New Online Film ‘Ben Mead’s Art of Drumming’ - 3rd April, 2014

Ballantine’s unveils the latest in a series of global films, harnessing innovative new filming techniques to create stunning visualisations of the shapes and sight of sound  

Ballantine’s, the world’s No 2 Scotch whisky, today launches a new online film featuring London based drummer and musician Ben Mead, as he embarks on an eye-catching and innovative experiment to capture the shapes, patterns and skills that define his art form. The unique film utilises innovative techniques to literally capture ‘The Art of Drumming’ through the use of LED ‘light trails’ on Ben’s drumsticks – capturing on film, live and without the use of after effects, the intensity, passion and artistry which drives the self-fulfilment of musicians and artists like him. 

‘Ben Mead’s Art of Drumming’ is the latest instalment in what will become an extended series from around the world, featuring artists, creators and innovators from all walks of life who define Ballantines’ mantra of ‘Stay True’ - which applauds conviction, self-belief and authenticity. The films showcase these protagonists as they undertake a host of creative experiments that define their ‘Stay True’ stories, bringing them to life in a way that is both unique and engaging. These films will all be available to view through a dedicated platform, www.staytruestories.com.

This production follows Mead, the star of Ballantine’s recent TV commercial ‘The Drummer’, as he discusses his life story, philosophy and approach to creativity and music during a day in his life around his hometown of East London. The climatic finale of the film features the experiment itself, which was created by Mead, Ballantine’s and a host of technical experts and artists.

Taking its cue from ‘light painting’ in stills photography which has existed for many years, the experiment set out to create a new process as close to ‘in-camera’ as possible. This process could be previewed in real-time by Ben, allowing him to merge drum patterns with visually stunning shapes and outlines, seeing how different music styles look in space.

This unique piece follows on from ‘Kilian Martin’s Carmen’, a film collaboration between Ballantine’s and renowned freestyle skateboarder Kilian Martin, which fused his unique ‘Stay True’ story - steeped in the application of artistic movement and creativity to his boarding - with a reinterpretation of Bizet’s classic opera ‘Carmen’. Future films are also now in pre-production across three continents.  

Ben Mead on the film: “Drumming, rhythm and creativity is something I’ve always been passionate about. I think creativity in music is not only something you hear or something you feel, but it’s also something you see. Taking part in this experiment and being able to physically see the way that I see drumming in my own head was so rewarding.”  

Peter Moore, Global Brand Director for Ballantine’s commented:

“We’re so pleased to be continuing our working relationship with Ben and to help realise this experiment to visualise the art of drumming. Ben is the perfect embodiment of ‘Stay True’ and being able to see rhythm as he sees it is a unique and innovative spectacle.”

 “We’ve seen a huge appetite for these types of films from our fans around the world, featuring authentic creators such as Ben and Kilian. Through Staytruestories.com, we can deliver a wealth of global content that continues to bring Stay True to life for Ballantine’s on a long-term basis.”

The film is the next in a series from around the world, which can all be viewed at: www.staytruestories.com  

 


<< Back to all the latest whisky news brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

The Macallan 1824 Master Series Limited Edition WhiskyThe Macallan 1824 Master Series Limited Edition Whisky

The Macallan 1824 Series includes the following - The Macallan No.6 in Lalique Decanter, The Macallan Reflection and The Macallan M 1824 Series. Click for more details and to read tasting notes... Read more

Buy the special Macallan 1824 Series for £6,540
World-wide delivery available - Price Subject to Change

The Macallan Edition No.2 Single Malt Scotch WhiskyThe Macallan Edition No.2 Single Malt Scotch Whisky

The Macallan Edition No 2 is the result of a collaboration between Bob Dalgarno, The Macallan's Master Whisky Maker, and the Roca brothers, founder of El Celler de Can Roca, twice voted best restaurant in the world... Read more

NOW AT A SPECIAL PRICE OF £75.90
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Distillery Manager joins The Clydeside Distillery team: 27th June, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

Glenfarclas The Family Cask 1985 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1985 Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

2016 release, One of 299 bottles - Cask Number 2600, Type Refill Sherry Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing it's own unique story and complexity of aromas..... Read more

Buy Now for £510.00
World-wide delivery available - Price Subject to Change

Glenfarclas The Family Cask 1982 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1982 Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

2015 release, One of 206 bottles Cask Number 2074 Type 4th Fill Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing its own unique story and complexity of aromas... Read more

Buy Now for £760.00
World-wide delivery available - Price Subject to Change

Tomintoul 21 Year Old Single Malt Scotch WhiskyTomintoul 21 Year Old Single Malt Scotch Whisky

Distillery:  Tomintoul

Colour/Appearance: Sunglow
Country: Scotland
Region: Speyside
Tasting Notes: Malty sweetness and spicy oak, mature fruit cake... Read more

Buy Now for £93.00
World-wide delivery available - Price Subject to Change

The Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch WhiskyThe Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch Whisky

Distillery:  The Macallan

Founded by Kamezo and Motosaburo Miyashita in Tamano in 1915, Miyashita Sake Brewery produces and sells a large range of alcoholic beverages, including sake, beer and shochu a traditional Japanese spirit... Read more

Buy Now for £175.00
World-wide delivery available - Price Subject to Change

Jura Tastival 2017 Single Malt Scotch WhiskyJura Tastival 2017 Single Malt Scotch Whisky

Distillery:  Jura

Colour/Appearance: Mahogany Gold
Nose: Black Forest fruits, chewy liquorice, ripe plums and creamy white chocolate
Palate: Orange zest, walnut cake, glazed pineapple and Creme de Cassis... Read more

Buy Now for £84.00
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus