Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Ballantine’s Launches New Online Film ‘Ben Mead’s Art of Drumming’ - 3rd April, 2014

Ballantine’s unveils the latest in a series of global films, harnessing innovative new filming techniques to create stunning visualisations of the shapes and sight of sound  

Ballantine’s, the world’s No 2 Scotch whisky, today launches a new online film featuring London based drummer and musician Ben Mead, as he embarks on an eye-catching and innovative experiment to capture the shapes, patterns and skills that define his art form. The unique film utilises innovative techniques to literally capture ‘The Art of Drumming’ through the use of LED ‘light trails’ on Ben’s drumsticks – capturing on film, live and without the use of after effects, the intensity, passion and artistry which drives the self-fulfilment of musicians and artists like him. 

‘Ben Mead’s Art of Drumming’ is the latest instalment in what will become an extended series from around the world, featuring artists, creators and innovators from all walks of life who define Ballantines’ mantra of ‘Stay True’ - which applauds conviction, self-belief and authenticity. The films showcase these protagonists as they undertake a host of creative experiments that define their ‘Stay True’ stories, bringing them to life in a way that is both unique and engaging. These films will all be available to view through a dedicated platform, www.staytruestories.com.

This production follows Mead, the star of Ballantine’s recent TV commercial ‘The Drummer’, as he discusses his life story, philosophy and approach to creativity and music during a day in his life around his hometown of East London. The climatic finale of the film features the experiment itself, which was created by Mead, Ballantine’s and a host of technical experts and artists.

Taking its cue from ‘light painting’ in stills photography which has existed for many years, the experiment set out to create a new process as close to ‘in-camera’ as possible. This process could be previewed in real-time by Ben, allowing him to merge drum patterns with visually stunning shapes and outlines, seeing how different music styles look in space.

This unique piece follows on from ‘Kilian Martin’s Carmen’, a film collaboration between Ballantine’s and renowned freestyle skateboarder Kilian Martin, which fused his unique ‘Stay True’ story - steeped in the application of artistic movement and creativity to his boarding - with a reinterpretation of Bizet’s classic opera ‘Carmen’. Future films are also now in pre-production across three continents.  

Ben Mead on the film: “Drumming, rhythm and creativity is something I’ve always been passionate about. I think creativity in music is not only something you hear or something you feel, but it’s also something you see. Taking part in this experiment and being able to physically see the way that I see drumming in my own head was so rewarding.”  

Peter Moore, Global Brand Director for Ballantine’s commented:

“We’re so pleased to be continuing our working relationship with Ben and to help realise this experiment to visualise the art of drumming. Ben is the perfect embodiment of ‘Stay True’ and being able to see rhythm as he sees it is a unique and innovative spectacle.”

 “We’ve seen a huge appetite for these types of films from our fans around the world, featuring authentic creators such as Ben and Kilian. Through Staytruestories.com, we can deliver a wealth of global content that continues to bring Stay True to life for Ballantine’s on a long-term basis.”

The film is the next in a series from around the world, which can all be viewed at: www.staytruestories.com  

 


<< Back to all the latest whisky news brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Glenfarclas 40 Year Old Highland Single Malt Scotch WhiskyGlenfarclas 40 Year Old Highland Single Malt Scotch Whisky

Nose: Chocolate, raisins, prunes, touches of mint, leather.
Palate: Flavourful oakyiness, liqueur filled chocolates, Christmas cake, chocolate flavoured prunes, dried fruits, cinnamon, black pepper.
Finish: Sweet, crisp, dry and lingering.

Buy Glenfarclas 40 Year Old for £720.00
World-wide delivery available - Price Subject to Change

Glen Grant 18 Year Old Rare Edition Rothes Speyside Single Malt WhiskyGlen Grant 18 Year Old Rare Edition Rothes Speyside Single Malt Whisky

A brilliant inventor, a notoriously charismatic entertainer, and an unconventional world traveler, James "The Major" Grant inherited the Glen Grant Distillery, nestled in the rolling green hills of Rothes, Speyside... Read more

Glen Grant 18 Year Old Rare Edition for only £108.50
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Introducing The Wemyss Family Collection: 17th August, 2017

Walsh Whiskey Distillery: Writers’ Tears Red Head Wins The Masters: 10th August, 2017

The Dalmore Valour takes Gold at International Wine and Spirits Competition (IWSC) 2017: 9th August, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

Highland Park Loki - The Valhalla Collection 15 Year Old Single Malt WhiskyHighland Park Loki - The Valhalla Collection 15 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Pale gold.
Nose: Spiced apple, oak cakes, dried bitter orange, buttery toffee, gingerbread.
Palate:Sweet smoke, apples, custard, woody, spices, cinnamon, ginger.
Finish: Constantly changing.

Buy Now for £499.00
World-wide delivery available - Price Subject to Change

Auchentoshan Bartenders Malt Annual Limited Edition #1 Single Malt Scotch WhiskyAuchentoshan Bartenders Malt Annual Limited Edition #1 Single Malt Scotch Whisky

Distillery:  Auchentoshan

Colour/Appearance: Golden copper with green reflections.
Nose: Dried Apricots, Milk Chocolate, Honey and Green Tabacco Leaf.
Palate: Zest, Cherry Blossom, Brioche &Ginger.
Finish: Edgy, and expanding with a long-lasting warmth.

Buy Now for £44.00
World-wide delivery available - Price Subject to Change

Macallan 12 Years Old Double Cask Single Malt Scotch WhiskyMacallan 12 Years Old Double Cask Single Malt Scotch Whisky

Distillery:  The Macallan

Nose: Creamy butterscotch with a hint of toffee apple, candied orange, vanilla custard and newly felled oak. Palate: Deliciously honeyed, wood spices and citrus, balanced with raisins and caramel. Finish: Oak lingers, warm, sweet and drying.
Clicks to read more

Buy Now for £47.00
World-wide delivery available - Price Subject to Change

Arran Malt Orkney Bere 2004 Vintage Cask Strength Single Malt Scotch WhiskyArran Malt Orkney Bere 2004 Vintage Cask Strength Single Malt Scotch Whisky

Distillery:  Arran

Nose: The nose is earthy and solid from the outset and presents a rich and glowing aroma of sun drying hay bales and sweet stewed apples. A drop of water awakens bright fruit flavours of freshly peeled tangerine skins and fresh mango. Clicks to read more

Buy Now for £89.00
World-wide delivery available - Price Subject to Change

Highland Park Odin - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Odin - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Vivid burst of sunlight.
Nose: Robust, sweet vanilla and honey, red berry fruit, toasted honeycomb, peaty smoke.
Palate: Prominent sweetness, cinnamon, bitter chocolate, fruit cake.
Finish: Lingering and complex with citrus.

Buy Now for £499.00
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus