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Ballantine's Creates The World's First Gamified Golf Content For Fans Around The World :: 27th September, 2016

Ballantine's Creates The World's First Gamified Golf Content For Fans Around The World :: 27th September, 2016

Ballantine’s, the No.1 Scotch whisky in Europe and No.2 globally, has unveiled its innovative ‘Call the Shots’ film series featuring 2014 Ryder Cup-winning captain, Paul McGinley – reinforcing Ballantine’s original approach to engaging with appreciators of golf and fine Scotch whisky around the world.

Hosted on the Ballantine’s Golf Club website (www.ballantinesgolfclub.com), Call the Shots represents a world-first for real world gamified golf content. The concept allows viewers to control the shot selection of Ballantine’s Golf Club Captain Paul McGinley from tee to green through a gamified learning experience. The interactive video series is designed to test users’ course management abilities by only allowing players to shoot the lowest score possible if they make the right call for every stroke.

Filmed on the Dirleton Links course at Archerfield Links Golf Club in Scotland, the films are part of a series of innovative content available at the Ballantine’s Golf Club. The series features the opportunity to direct McGinley through a full par 5 as well as taking on a par 3 and 4, mirroring the typical challenges a golfer is likely to encounter on the course. In addition, the Ballantine’s Golf Club is offering one member and a friend the opportunity to test their course management for real by winning a round with Paul McGinley at one of the most iconic golf courses in the UK.

Ballantine’s Golf Club Captain and Ryder Cup legend Paul McGinley commented: “Call the Shots is a fantastic concept that continues golf’s evolution in the digital world. The film is designed to help golfers understand the importance of course management in an innovative and engaging way, in line with the overall approach of the Ballantine’s Golf Club. Good luck, and try and stay out of the water!”

Peter Moore, Global Brand Director for Prestige Brands at Chivas Brothers, said: “As pioneers of the digital revolution in golf, we are very proud to launch our Call the Shots series with our Club Captain Paul McGinley. As the world’s first online golf club, we are committed to providing our members with engaging and exclusive content in an innovative way they won’t find anywhere else. Call the Shots represents exactly what our modern Club has been built on, by taking the traditional elements of golf to the next level.”

The Ballantine’s Golf Club is the world’s first online golf club, a place where members can join a global community of passionate enthusiasts and access unique online content. The Club lives both on and offline, is free to join and offers associates a series of prizes, content and the exclusive members’ only tournament, the Ballantine’s International Cup.

To find out more about the Ballantine's Golf Club please go to:
www.ballantinesgolfclub.com

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Yamazaki 12 Year Old Single Malt Japanese WhiskyYamazaki 12 Year Old Single Malt Japanese Whisky

From Yamazaki was born the surprising, delicate yet profound experience of a Japanese single malt. Spiritual and deep, its signature multi-layered taste is highly praised by whisky connoisseurs all over the world... Read more

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Kininvie 23 Years Old Batch No. 3 Single Malt Scotch WhiskyKininvie 23 Years Old Batch No. 3 Single Malt Scotch Whisky

The KININVIE DISTILLERY was born in July 1990 in Dufftown by Janet Sheed-Roberts, Granddaughter of William Grant, one of Speysides most important and historical distilling towns... Read more

Kininvie 23 Years Old Batch No. 3 for only £124.70
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The Macallan 21 Years Old Fine Oak WhiskyThe Macallan 21 Years Old Fine Oak Whisky

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Yamazaki 12 Year Old Single Malt Japanese WhiskyYamazaki 12 Year Old Single Malt Japanese Whisky

Distillery:  Japanese

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Bowmore 25 Years Old Small Batch Release Islay Single Malt WhiskyBowmore 25 Years Old Small Batch Release Islay Single Malt Whisky

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Bowmore's celebrated Single Malt has been distilled on this magical island, off the west coast of Scotland, ever since 1779. This makes Bowmore the first of Islay's eight distilleries by chronology certainly (and by taste too, many would say)... Read more

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Glenfiddich 40 Years Old Single Malt Scotch WhiskyGlenfiddich 40 Years Old Single Malt Scotch Whisky

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Our 40 Year Old is not only precious but also pioneering. Our Malt Master carefully hand selects individual casks before marrying them together with what was left over from the previous 40 Year Old vatting. This continuous process is known as 'remnant vatting' and contains whiskies that are at the very least, 40 years old.... Read more

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