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Chivas Brothers Appoints M&C Saatchi as Ballantine's Global Advertising Agency - 19th November, 2012

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has announced the appointment of M&C Saatchi as the new global advertising agency for Ballantine’s, the world’s No. 2 Scotch whisky.

The award-winning agency has been appointed following a four-month review process and is tasked with asserting Ballantine’s position as one of the most dynamic and brave whisky brands in the world to its global audience. New activations will have a particular focus on Spain, France, Russia, Poland, Latin America, China and Korea.

M&C Saatchi’s central Ballantine’s account team will be based in London with local teams in place in key markets. The agency will take over the Ballantine’s account from incumbent agency, Publicis, who will continue to work with Chivas Brothers on integrated marketing campaigns for Beefeater Gin and The Glenlivet. 

Eric Benoist, International Marketing Director for Chivas Brothers commented ‘Throughout the review process, M&C Saatchi impressed us with their excellent understanding and appreciation of Ballantine’s. They demonstrated considered, strategic thinking, an insightful and original approach to creative work and they also showed great passion and commitment to working with us.  We are looking forward to partnering with M&C Saatchi and building an ambitious future for Ballantine’s.”

A brand renowned for its dynamic and engaging marketing initiatives such as ‘Leave an Impression’, Ballantine’s is the No. 1 whisky in Europe, and the world’s No. 2 Scotch whisky by volume, selling over 70 million bottles a year worldwide.

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Springbank 25 Year Old Single Malt Scotch WhiskySpringbank 25 Year Old Single Malt Scotch Whisky

The second new release is the 2015 edition of our famous Springbank 25 year old. This whisky has been matured in a combination of sherry and bourbon casks before being married together in port casks. It has been bottled at 46% and is limited to only 900 bottles worldwide... Read more

Springbank 25 Year Old for only £350.00
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The Macallan 21 Years Old Fine Oak WhiskyThe Macallan 21 Years Old Fine Oak Whisky

The Macallan Fine Oak is 'Triple Cask Matured' in a unique, complex combination of exceptional oak casks. Tasting notes - NOSE - Intense and rich with a hint of vanilla and passion fruit... Read more

The Macallan 21 Years Old Fine Oak for only £350.00
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Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Our 40 Year Old is not only precious but also pioneering. Our Malt Master carefully hand selects individual casks before marrying them together with what was left over from the previous 40 Year Old vatting. This continuous process is known as 'remnant vatting' and contains whiskies that are at the very least, 40 years old.... Read more

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Distillery:  The Glenlivet

The Glenlivet 25 Year Old is the oldest expression of a single malt whisky whose incomparable pedigree dates back nearly 200 years. When George Smith founded his distillery in 1824, he knew that Glenlivet's hostile climate and weather-beaten terrain paradoxically produced the perfect conditions for making whisky... Read more

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A richly peated malted barley is used as the cereal varietal to produce Authenticus, a unique and intriguing Peated Expression. This rare peated single malt from The Heart of Speyside has wonderful overtones of rich peat-reek, in harmony with honey, chocolate, raisins, oak-wood and fascinating spices..... Read more

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One of three casks hand selected from the very first casks laid down at the Kininvie distillery on July 4th 1990. These 'first drops' casks have been chosen for our 25th Anniversary single cask bottling, single malt Scotch whisky, 25 years old.... Read more

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To create the second batch of Tun 1509, David carefully hand selected 42 of the finest casks - 35 traditional American oak barrels and seven European oak sherry butts - from the distillery's precious aged stocks. Read more

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