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Latest Whisky News - Chivas presents the art of hosting - 17th April, 2012

Chivas Regal, the world’s first luxury Scotch whisky, has teamed up with the founders of Le Baron nightclubs, to create a limited edition pack for off-trade retailers to capitalise on the growing trend for at-home drinking.

Available in April 2012, in more than 20 markets globally, the ‘Chivas & Le Baron’ limited edition gift pack is designed to provide consumers with the tools to perfectly master the art of hosting at home.

The striking limited edition pack features a contemporary graffiti design by Le Baron co-founder and renowned artist, Andre Saraiva. Each pack contains a bottle of Chivas Regal 12 Year Old and a membership card that gives consumers access to exclusive content at the new microsite, www.chivas.com/artofhosting, including tips from Andre and Le Baron co-founder, Lionel, on how to throw the perfect party. Videos on the site show the duo guiding their audience on everything from drinks to invitations and users can also download a bespoke music playlist exclusively curated for Chivas by Le Baron.

James Slack, Global Brand Director for Chivas Regal, says: “The Art of Hosting is aimed at people who are embracing the global trend to entertain at home. By teaming up with Le Baron, we are positioning Chivas as the perfect spirit to enjoy at home and raising brand awareness among modern, discerning drinkers who enjoy hosting sophisticated, social events.”

Chivas Regal & Le Baron will be available globally from April 2012 and will retail at approximately 10% premium to Chivas Regal 12 Year Old.

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Auchentoshan Bartenders Malt Annual Limited Edition #1 Single Malt Scotch WhiskyAuchentoshan Bartenders Malt Annual Limited Edition #1 Single Malt Scotch Whisky

Colour/Appearance: Golden copper with green reflections.
Nose: Dried Apricots, Milk Chocolate, Honey and Green Tabacco Leaf.
Palate: Zest, Cherry Blossom, Brioche &Ginger.
Finish: Edgy, and expanding with a long-lasting warmth.

Buy Auchentoshan Bartenders Malt for £44.00
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Hibiki 17 Year Old Single Malt Japanese WhiskyHibiki 17 Year Old Single Malt Japanese Whisky

Nose: Peach, Apricot, Melon, Rose, Lily and Lemon Leaf.
Palate: Toffee, Black Cherries, Vanilla and Mizunara (Japanese Oak)
Finish: Sweet, Fruity with Lychee Aftertaste.

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Selection of Scottish Malts Whisky available from Spirits By Post

Scapa 1980 25 Year Old Single Malt Scotch WhiskyScapa 1980 25 Year Old Single Malt Scotch Whisky

Distillery:  Scapa

Colour/Appearance: Light Gold.
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Tomatin 18 Years Old Highland Single Malt Scotch WhiskyTomatin 18 Years Old Highland Single Malt Scotch Whisky

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Glenfarclas 40 Year Old Highland Single Malt Scotch WhiskyGlenfarclas 40 Year Old Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

Nose: Chocolate, raisins, prunes, touches of mint, leather.
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Hibiki 17 Year Old Single Malt Japanese WhiskyHibiki 17 Year Old Single Malt Japanese Whisky

Distillery:  Japanese

Nose: Peach, Apricot, Melon, Rose, Lily and Lemon Leaf.
Palate: Toffee, Black Cherries, Vanilla and Mizunara (Japanese Oak)
Finish: Sweet, Fruity with Lychee Aftertaste.

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Arran Malt Orkney Bere 2004 Vintage Cask Strength Single Malt Scotch WhiskyArran Malt Orkney Bere 2004 Vintage Cask Strength Single Malt Scotch Whisky

Distillery:  Arran

Nose: The nose is earthy and solid from the outset and presents a rich and glowing aroma of sun drying hay bales and sweet stewed apples. A drop of water awakens bright fruit flavours of freshly peeled tangerine skins and fresh mango. Clicks to read more

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