Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Diageo To Open Its Doors For Global Celebration Of Scotch Whisky - 3rd February, 2017

Introducing a day to celebrate the world’s favourite whisky, Scotch International Scotch Day, February 10 2017

A new global celebration is being introduced in honour of Scotland’s gift to the world - International Scotch Day. The inaugural celebration will take place on Friday 10 February and will invite people to raise a glass of Scotch and celebrate a drink that’s made to be enjoyed whichever way you like it with good company, wherever, whenever.

In Scotland Diageo will be opening the doors of its distillery visitor centres for free tours as part of the global celebration of Scotch. We will also be offering the public a unique opportunity to visit its global Archive at Menstrie near Alloa – the biggest drinks industry archive in the world with a collection of over 10,000 bottles.

In Scotland, Diageo has an unrivalled network of 12 visitor centres at iconic Scotch whisky distilleries - Blair Athol, Caol Ila, Cardhu, Clynelish, Cragganmore, Dalwhinnie, Glenkinchie, Glen Ord, Lagavulin, Oban, Royal Lochnagar and Talisker - attracting over 400,000 visitors each year. Anyone booking a visit to these distilleries for Friday 10 February or turning up on the day for a visit will be welcomed for a free tour. Full details of the distilleries can be found at: www.discovering-distilleries.com.[1]

International Scotch Day will be marked by the first ever public open day at the Diageo Archive. Home to over half a million items including documents, advertising material, bottles, books and memorabilia relating to global brands such as Johnnie Walker, this is rare opportunity to be immersed in the unparalleled heritage of the Scotch whisky industry. There will be a limit of 50 tours available on a first-come-first-served basis. To register for a tour please email: archive.menstrie@diageo.com.[2]

“We have launched International Scotch Day to shine a spotlight on the Scotch whisky category, and to help raise awareness and deepen knowledge of Scotch around the world,” commented Ronan Beirne, Global Marketing Director at Diageo.

“Scotch has been built on its integrity, quality and authenticity and no other spirit can offer the same range of tastes, textures and flavours. Trends come and go but Scotch has been cool since forever and we feel it’s time to properly celebrate that.

“We’re delighted that in Scotland we will be opening up our unrivalled network of distillery visitor centres and our unique global archive for free tours so everyone in the homeland of Scotch can join us for the day of celebration.”

International Scotch Day has been introduced as part of #LoveScotch, a global movement from Diageo, a global leader in beverage alcohol, for people to share their love of the world’s favourite whisky. Diageo’s Scotch performance was up 6% across global markets in the company’s interim results. The category is vibrant and the outlook for Scotch is strong.

Scotch is the world’s most trusted spirit and Diageo is proud of the heritage, craft and passion at the heart of it.

<< Back to all the latest whisky news brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

The Balvenie Tun 1509 Batch No. 2 Single Malt Scotch WhiskyThe Balvenie Tun 1509 Batch No. 2 Single Malt Scotch Whisky

To create the second batch of Tun 1509, David carefully hand selected 42 of the finest casks - 35 traditional American oak barrels and seven European oak sherry butts - from the distillery's precious aged stocks. Read more

The Balvenie Tun 1509 Batch No. 2 for only £279.90
World-wide delivery available - Price Subject to Change

Glenfiddich 50 Years Old Single Malt Scotch WhiskyGlenfiddich 50 Years Old Single Malt Scotch Whisky

Nose: Harmonious, uplifting, vibrant and complex, rose petal and violets, green tobacco leaf,oaky and smoky
Palate: Very sweet, zesty orange marmalade, vanilla toffee, floral, soft fruits, silky oak tannin and smoke
Finish: Exceptionallylong, a touch of dry oak and the merest trace of peat... Read more

Buy Glenfiddich 50 Years Old for £21,995
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Distillery Manager joins The Clydeside Distillery team: 27th June, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

Auchentoshan 21 Year Old Single Malt Scotch WhiskyAuchentoshan 21 Year Old Single Malt Scotch Whisky

Distillery:  Auchentoshan

Triple distilled and aged perfectly for over twenty one years in American bourbon and Spanish sherry casks. This creates a refined Lowland Single Malt Whisky... Read more

Buy Now for £119.00
World-wide delivery available - Price Subject to Change

Auchentoshan 12 Year Old Single Malt Scotch Whisky CaseAuchentoshan 12 Year Old Single Malt Scotch Whisky Case

Distillery:  Auchentoshan

Triple distilled then matured for over twelve years. Our Lowland Single Malt Whisky has the tempting aroma of toasted almonds, caramelised toffee and the signature smooth, delicate, Auchentoshan taste... Read more

Buy Now for £213.00
World-wide delivery available - Price Subject to Change

The Macallan 1824 Master Series Limited Edition WhiskyThe Macallan 1824 Master Series Limited Edition Whisky

Distillery:  The Macallan

The Macallan 1824 Series includes the following - The Macallan No.6 in Lalique Decanter, The Macallan Reflection and The Macallan M 1824 Series. Click for more details and to read tasting notes... Read more

Buy Now for £6,540.00
World-wide delivery available - Price Subject to Change

Glenfarclas The Family Cask 1985 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1985 Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

2016 release, One of 299 bottles - Cask Number 2600, Type Refill Sherry Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing it's own unique story and complexity of aromas..... Read more

Buy Now for £510.00
World-wide delivery available - Price Subject to Change

Jura Tastival 2017 Single Malt Scotch WhiskyJura Tastival 2017 Single Malt Scotch Whisky

Distillery:  Jura

Colour/Appearance: Mahogany Gold
Nose: Black Forest fruits, chewy liquorice, ripe plums and creamy white chocolate
Palate: Orange zest, walnut cake, glazed pineapple and Creme de Cassis... Read more

Buy Now for £84.00
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus