Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Ballantine's Blended Whisky

Ballantine's Encourages Consumers to Change the Plan with New Advertising Campaign - 1st November, 2012

Ballantine’s Finest, Europe’s No 1 Scotch whisky, is aiming to connect the younger generation of Finest fans with the latest addition to its successful ‘Plan Ballantine’s’ campaign - the release of a new television commercial, which highlights the brand’s increased association with music.

The new 30-second television advert entitled ‘Change the Plan’ follows on from the brand’s successful ‘Transformation’ commercial, which was released in 2011 and has now been seen in over 85 countries.

The new advert follows a similar theme to the first, with characters raising questions such as “Follow the crowd?”, “Lower my sights?” and “Keep my feet on the ground?”, followed by the answer “That’s never going to be the plan. Change the Plan. Leave An Impression. This is Plan Ballantine’s”.

Ballantine’s Brand Director Peter Moore commented “Ballantine’s is all about leaving an impression so with this new advert, we’re aiming to do just that by inspiring consumers to change the plan, to really live their lives. We are very proud of this new advert and we’re confident that its strong reference to music will score highly with Ballantine’s Finest’s global target audience, as we know this is something that resonates strongly with them.”

The Plan Ballantine’s campaign features a wide range of global marketing activity, including print, radio and outdoor advertising as well as experiential events, PR, digital activity and social media.

Read more at www.ballantines.com


<< Back to all the latest whisky news brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Yamazaki 12 Year Old Single Malt Japanese WhiskyYamazaki 12 Year Old Single Malt Japanese Whisky

From Yamazaki was born the surprising, delicate yet profound experience of a Japanese single malt. Spiritual and deep, its signature multi-layered taste is highly praised by whisky connoisseurs all over the world... Read more

Yamazaki 12 Year Old - Only £84
World-wide delivery available - Price Subject to Change

Springbank 12 Year Old Cask Strength Single Malt Scotch WhiskySpringbank 12 Year Old Cask Strength Single Malt Scotch Whisky

Our 12-year-old edition, always bottled at cask strength, is a wonderfully balanced dram that boasts a smooth buttery body and rich fruity palate. Add a drop of water to release milk chocolate and vanilla notes... Read more

Springbank 12 Year Old Cask Strength for only £47.90
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Introducing The Wemyss Family Collection: 17th August, 2017

Walsh Whiskey Distillery: Writers’ Tears Red Head Wins The Masters: 10th August, 2017

The Dalmore Valour takes Gold at International Wine and Spirits Competition (IWSC) 2017: 9th August, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

Highland Park Freya - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Freya - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Fair gold.
Nose: Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate: Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

Buy Now for £499.00
World-wide delivery available - Price Subject to Change

Macallan 12 Years Old Double Cask Single Malt Scotch WhiskyMacallan 12 Years Old Double Cask Single Malt Scotch Whisky

Distillery:  The Macallan

Nose: Creamy butterscotch with a hint of toffee apple, candied orange, vanilla custard and newly felled oak. Palate: Deliciously honeyed, wood spices and citrus, balanced with raisins and caramel. Finish: Oak lingers, warm, sweet and drying.
Clicks to read more

Buy Now for £47.00
World-wide delivery available - Price Subject to Change

Arran Malt Orkney Bere 2004 Vintage Single Malt Scotch WhiskyArran Malt Orkney Bere 2004 Vintage Single Malt Scotch Whisky

Distillery:  Arran

Nose: Malty and Herbal initially with hints of vanilla and freshly cut hay. A veritable hedgerow of aromas are at play whilst honey and sweet fruits emerge with a dash of water against a back-drop of rich, toasted oak. Clicks to read more

Buy Now for £89.00
World-wide delivery available - Price Subject to Change

Highland Park Capella Special Edition Single Malt WhiskyHighland Park Capella Special Edition Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Dark Amber.
Nose: Honey, apricot, plum, a little smoked and salty.
Palate: Light influence of sherry: caramel, vanilla, fruit cake. A little creamy. Pretty alive in attack, then it softens afterwards.

Buy Now for £250.00
World-wide delivery available - Price Subject to Change

Scapa 1980 25 Year Old Single Malt Scotch WhiskyScapa 1980 25 Year Old Single Malt Scotch Whisky

Distillery:  Scapa

Colour/Appearance: Light Gold.
Nose: Rich, spices, cinnamon, honey, zest, barley, sweet cereals.
Palate: Honey, juicy barley, notes of orange and cacao, oaky and winter spices.
Finish: Spicy, long and warming.

Buy Now for £599.00
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus