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Chivas Regal 12 Year Old Highlights Its Position As A Contemporary Icon With New Packaging :: 9th September, 2015

Chivas Regal 12 Year Old Highlights Its Position As A Contemporary Icon With New Packaging :: 9th September, 2015

Chivas Regal, the world’s first luxury whisky, has unveiled a contemporary new design for its 12 Year Old expression that reinforces the craftsmanship, luxury and heritage of this iconic Scotch whisky.

The new Chivas Regal 12 Year Old bottle retains its round generous shape for which it is renowned, while its shoulders have been raised higher to reflect the brand’s pride as one of the world’s leading Scotch whiskies. The brand signifier, is now included as a more prominent, organic feature of the bottle, and the signatures of founders James and John Chivas have been added to the glass to display the value of brotherhood at the heart of the brand. The label has evolved to present a simplified and more vibrant look.

The outer carton has been re-designed retaining the icons that hold depth of meaning and provenance to Chivas’ rich heritage, and select areas have been embossed and debossed to add a texturalised element to the packaging.

International Brand Director for Chivas Regal, Richard Blacksays: “The new design successfully demonstrates Chivas Regal’s ability to carry forward years of brand heritage and craftsmanship in a way that is appealing to modern whisky drinkers. For many, Chivas Regal 12 Year Old acts as an entry point to the brand so it is a tremendous opportunity for us to grab their attention. We have conducted extensive consumer research and are excited to present a new modern look while maintaining our craftsmanship and timeless luxury values.”

The new bottle and outer pack will start appearing on shelves from September 2015.

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Glenfiddich 40 Years Old Single Malt Scotch WhiskyGlenfiddich 40 Years Old Single Malt Scotch Whisky

Our 40 Year Old is not only precious but also pioneering. Our Malt Master carefully hand selects individual casks before marrying them together with what was left over from the previous 40 Year Old vatting. This continuous process is known as 'remnant vatting' and contains whiskies that are at the very least, 40 years old.... Read more

Glenfiddich 40 Years Old for only £2,640.00
World-wide delivery available - Price Subject to Change

Highland Park Valkyrie Single Malt Scotch WhiskyHighland Park Valkyrie Single Malt Scotch Whisky

Plunging down from the dark heavens, the Valkyries would descend like avenging angels on horseback to comb the battlefields for the bravest of the fallen warriors, heroes fit to enter the great Norse god Odin's hall, Valhalla... Read more

Highland Park Valkyrie buy for only £54.50
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Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Selection of Scottish Malts Whisky available from Spirits By Post

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Distillery:  The Macallan

Founded by Kamezo and Motosaburo Miyashita in Tamano in 1915, Miyashita Sake Brewery produces and sells a large range of alcoholic beverages, including sake, beer and shochu a traditional Japanese spirit... Read more

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Auchentoshan 21 Year Old Single Malt Scotch WhiskyAuchentoshan 21 Year Old Single Malt Scotch Whisky

Distillery:  Auchentoshan

Triple distilled and aged perfectly for over twenty one years in American bourbon and Spanish sherry casks. This creates a refined Lowland Single Malt Whisky... Read more

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Distillery:  Glenfarclas

2015 release, One of 206 bottles Cask Number 2074 Type 4th Fill Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing its own unique story and complexity of aromas... Read more

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Distillery:  Auchentoshan

Triple distilled then matured for over twelve years. Our Lowland Single Malt Whisky has the tempting aroma of toasted almonds, caramelised toffee and the signature smooth, delicate, Auchentoshan taste... Read more

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Highland Park Valkyrie Single Malt Scotch WhiskyHighland Park Valkyrie Single Malt Scotch Whisky

Distillery:  Highland Park

Plunging down from the dark heavens, the Valkyries would descend like avenging angels on horseback to comb the battlefields for the bravest of the fallen warriors, heroes fit to enter the great Norse god Odin's hall, Valhalla... Read more

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