Facebook pixel
Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Latest Whisky News - Chivas Brothers - Fresh thinking in drive for responsible drinking - 22nd January 2010

Fresh thinking in drive for responsible drinking - Drink Drive Competition Winner22.01.10 - Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is encouraging its employees to become ambassadors for responsible drinking.

Last month all 1600 employees were invited to take part in an alcohol knowledge survey and suggest a theme or topic for highlighting the importance of responsible drinking with a prize of £500 of High Street vouchers for the winning suggestion.

Christian Porta, CEO and Chairman of Chivas Brothers, said: “Every employee has contact with other people outside the workplace and if they can spread the message about personal responsibility we can start to change the way we all think about our relationship with alcohol.

“The vast majority of our consumers enjoy our premium products in a social and mature way but if we can reach some of those others with a personal responsibility message we can reduce the harm that alcohol can cause.”

This campaign is aimed at our own employees but I feel it will resonate far beyond the walls of our bottling plants, offices and distilleries.”

The winning campaign theme, by Alan McGee at the Kilmalid bottling plant in Dumbarton, was “We make our products with great care, please consume them in the same way.”

Chivas Brothers will now look at incorporating this theme in future responsible drinking marketing activities.

Employees were also encouraged to think about drink driving over the festive season and they were each given a car freshener to help them with fresh thinking about drinking.

Based upon a personal responsibility theme, designed by Pernod Ricard USA and introduced to this country by Pernod Ricard UK, “Accept Responsibility” challenges drivers to examine the excuses they come up with for risking a drive after drinking.

Each air freshener has a fresh, minty smell and research by Dr Bryan Raudenbush, Wheeling Jesuit University, West Virginia, has shown this to be one of the most effective scents for promoting clear thinking while driving.

<< Back to all the latest whisky news brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

The Balvenie 21 Year Old Port Wood Single Malt Scotch WhiskyThe Balvenie 21 Year Old Port Wood Single Malt Scotch Whisky

Finished in Port Wood Port Casks. The traditional crafts of malt whisky making still flourish at The Balvenie Distillery... Read more

The Balvenie 21 Year Old Port Wood for only £129.30
World-wide delivery available - Price Subject to Change

The Glenlivet 25 Year Old Single Malt WhiskyThe Glenlivet 25 Year Old Single Malt Whisky

The Glenlivet 25 Year Old is the oldest expression of a single malt whisky whose incomparable pedigree dates back nearly 200 years. When George Smith founded his distillery in 1824, he knew that Glenlivet's hostile climate and weather-beaten terrain paradoxically produced the perfect conditions for making whisky... Read more

The Glenlivet 25 Year Old for only £240.00
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Diageo To Open Its Doors For Global Celebration Of Scotch Whisky - 3rd February, 2017

Kingsbarns Distillery appoints new Visitor Centre Development Manager :: 25th January, 2017

The Scotch Whisky Association - New figures show Scotch is biggest boost for UK balance of trade :: 25th January, 2017

Irish Distillers to invest €10m in production capacity at Midleton Distillery :: 19th January, 2017

Glenfiddich IPA Experiment launches in UK on-trade with Young's exclusive :: 17th January, 2016

The Dalmore Release 50 Year Old Single Malt To Mark Half A Century Of Richard Paterson’s Pioneering Whisky-Making :: 14th January, 2017

Chivas Brothers Starts Global Search for its next master :: 9th January, 2017

The Latest Expression From Scapa: Scapa Glansa :: Introducing Scapa - a boutique range of handcrafted single malts from the wild and beautiful Island of Orkney :: 5th January, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

The Balvenie Tun 1509 Batch No. 2 Single Malt Scotch WhiskyThe Balvenie Tun 1509 Batch No. 2 Single Malt Scotch Whisky

Distillery:  Balvenie

To create the second batch of Tun 1509, David carefully hand selected 42 of the finest casks - 35 traditional American oak barrels and seven European oak sherry butts - from the distillery's precious aged stocks. Read more

Buy Now for £279.90
World-wide delivery available - Price Subject to Change

Kininvie 25 Year Old 'The First Drops' Special Release #01 Single Malt Scotch WhiskyKininvie 25 Year Old 'The First Drops' Special Release #01 Single Malt Scotch Whisky

Distillery:  Kininvie

One of three casks hand selected from the very first casks laid down at the Kininvie distillery on July 4th 1990. These 'first drops' casks have been chosen for our 25th Anniversary single cask bottling, single malt Scotch whisky, 25 years old.... Read more

Buy Now for £410.00
World-wide delivery available - Price Subject to Change

Ladyburn 40 Years Old Private Cask Collection Single Malt Scotch WhiskyLadyburn 40 Years Old Private Cask Collection Single Malt Scotch Whisky

Distillery:  Ladybank

The Ladyburn distillery has the distinction of being the shortest operational distillery in the history of Scotch whisky. It made whisky for only nine years from 1966 to 1975. A Lowland distillery, it was located on the same site as the William Grant & Sons grain distillery in Girvan... Read more

Buy Now for £2,550.00
World-wide delivery available - Price Subject to Change

Yamazaki 12 Year Old Single Malt Japanese WhiskyYamazaki 12 Year Old Single Malt Japanese Whisky

Distillery:  Japanese

From Yamazaki was born the surprising, delicate yet profound experience of a Japanese single malt. Spiritual and deep, its signature multi-layered taste is highly praised by whisky connoisseurs all over the world... Read more

Buy Now for £84.00
World-wide delivery available - Price Subject to Change

The Glenlivet - Winchester Collection 50 Year Old Single Malt Scotch WhiskyThe Glenlivet - Winchester Collection 50 Year Old Single Malt Scotch Whisky

Distillery:  The Glenlivet

The Winchester Collection is the world's first collection of 50 year old single malts. The inaugural release, Vintage 1964, was created from an American Hogshead oak cask ... Read more

Buy Now for £18,000
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus