Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Latest Whisky News - Chivas Brothers - Fresh thinking in drive for responsible drinking - 22nd January 2010

Fresh thinking in drive for responsible drinking - Drink Drive Competition Winner22.01.10 - Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is encouraging its employees to become ambassadors for responsible drinking.

Last month all 1600 employees were invited to take part in an alcohol knowledge survey and suggest a theme or topic for highlighting the importance of responsible drinking with a prize of £500 of High Street vouchers for the winning suggestion.

Christian Porta, CEO and Chairman of Chivas Brothers, said: “Every employee has contact with other people outside the workplace and if they can spread the message about personal responsibility we can start to change the way we all think about our relationship with alcohol.

“The vast majority of our consumers enjoy our premium products in a social and mature way but if we can reach some of those others with a personal responsibility message we can reduce the harm that alcohol can cause.”

This campaign is aimed at our own employees but I feel it will resonate far beyond the walls of our bottling plants, offices and distilleries.”

The winning campaign theme, by Alan McGee at the Kilmalid bottling plant in Dumbarton, was “We make our products with great care, please consume them in the same way.”

Chivas Brothers will now look at incorporating this theme in future responsible drinking marketing activities.

Employees were also encouraged to think about drink driving over the festive season and they were each given a car freshener to help them with fresh thinking about drinking.

Based upon a personal responsibility theme, designed by Pernod Ricard USA and introduced to this country by Pernod Ricard UK, “Accept Responsibility” challenges drivers to examine the excuses they come up with for risking a drive after drinking.

Each air freshener has a fresh, minty smell and research by Dr Bryan Raudenbush, Wheeling Jesuit University, West Virginia, has shown this to be one of the most effective scents for promoting clear thinking while driving.

<< Back to all the latest whisky news brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Glenfiddich IPA Experimental Series #01 Single Malt WhiskyGlenfiddich IPA Experimental Series #01 Single Malt Whisky

The Glenfiddich Experimental Series pushes whisky boundaries and challenges traditions.When Brian Kinsman, our malt master, met an entrepreneurial Speyside craft brewer, they hit it off immediately and it didn't take long for a genius idea to form.... Read more

Glenfiddich IPA Experimental Series for only £44.90
World-wide delivery available - Price Subject to Change

Springbank 12 Year Old Cask Strength Single Malt Scotch WhiskySpringbank 12 Year Old Cask Strength Single Malt Scotch Whisky

Our 12-year-old edition, always bottled at cask strength, is a wonderfully balanced dram that boasts a smooth buttery body and rich fruity palate. Add a drop of water to release milk chocolate and vanilla notes... Read more

Springbank 12 Year Old Cask Strength for only £47.90
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Scotch Whisky export volumes and valuations 2016 - Read the whole report and see diagrams - 28th April, 2017

Highland Park Releases Stunning And Category Breaking Packaging To Reflect Viking Heritage: ‘The Orkney Single Malt with Viking Soul’: 28th April, 2017

A Warm Welcome Awaits At Jura Tastival 2017: Tickets are now on sale for Jura Tastival 2017: 27th April, 2017

Highland Park Launches Rebus30: An exclusive 10 Year Old Single Malt to celebrate special 30th anniversary: 13th April, 2017

Tomatin Distillery Boss Joins Host Of Celebrities As He Is Named Keeper Of The Quaich : 6th April, 2017

The Macallan In Lalique Legacy Collection Achieves Exceptional Auction Price Of US$993,000 At Sotheby's Hong Kong: 3rd April, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

Glenfarclas The Family Cask 1982 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1982 Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

2015 release, One of 206 bottles Cask Number 2074 Type 4th Fill Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing its own unique story and complexity of aromas... Read more

Buy Now for £760.00
World-wide delivery available - Price Subject to Change

Auchentoshan 12 Year Old Single Malt Scotch Whisky CaseAuchentoshan 12 Year Old Single Malt Scotch Whisky Case

Distillery:  Auchentoshan

Triple distilled then matured for over twelve years. Our Lowland Single Malt Whisky has the tempting aroma of toasted almonds, caramelised toffee and the signature smooth, delicate, Auchentoshan taste... Read more

Buy Now for £213.00
World-wide delivery available - Price Subject to Change

The Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch WhiskyThe Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch Whisky

Distillery:  The Macallan

Founded by Kamezo and Motosaburo Miyashita in Tamano in 1915, Miyashita Sake Brewery produces and sells a large range of alcoholic beverages, including sake, beer and shochu a traditional Japanese spirit... Read more

Buy Now for £175.00
World-wide delivery available - Price Subject to Change

Glenfarclas 30 Year Old Highland Single Malt Scotch WhiskyGlenfarclas 30 Year Old Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

"This was distilled in my grandfather's time, so we have to thank him for the wonderful depth of the 30 year old. It is the casks he purchased that have made this so richly indulgent"... Read more

Buy Now for £388.55
World-wide delivery available - Price Subject to Change

Auchentoshan 21 Year Old Single Malt Scotch WhiskyAuchentoshan 21 Year Old Single Malt Scotch Whisky

Distillery:  Auchentoshan

Triple distilled and aged perfectly for over twenty one years in American bourbon and Spanish sherry casks. This creates a refined Lowland Single Malt Whisky... Read more

Buy Now for £119.00
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus