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Latest Whisky News - Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - 3rd September 2009

Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - Ist September 2009Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today announced that its Chivas Regal 18 Year Old whisky has become the clear leader of the global ultra premium Scotch category* having tripled its sales since 2004.

Chivas Brothers relaunched the brand in 2004 with new packaging and a new positioning that reflected its luxury offer whilst retaining links to Chivas Regal’s iconic status. In the past year it sold over 2.5 million bottles (or 200,000 9l cases) achieving 2% growth despite the current market.

Chivas Brothers Chairman and Chief Executive Christian Porta explains: “In a challenging year, for Chivas Regal 18 to reach this leadership milestone is a great achievement and a genuine return on the investment we have made in recent years. It is also a testament to the global premiumisation strategy and strong distribution network of Pernod Ricard.”

Other highlights for Chivas Regal in the past fiscal year 2008/9 include the roll out of its ‘Live with Chivalry’ campaign (launched in November 2008) to over 20 countries around the world. The campaign, which is based on the idea that there is a code of behaviour that sets some men apart from others, has been received well globally with Brazil and South Africa the latest countries to run the campaign starting this September.

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Glenfiddich 50 Years Old Single Malt Scotch WhiskyGlenfiddich 50 Years Old Single Malt Scotch Whisky

Nose: Harmonious, uplifting, vibrant and complex, rose petal and violets, green tobacco leaf,oaky and smoky
Palate: Very sweet, zesty orange marmalade, vanilla toffee, floral, soft fruits, silky oak tannin and smoke
Finish: Exceptionallylong, a touch of dry oak and the merest trace of peat... Read more

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The Macallan 21 Years Old Fine Oak WhiskyThe Macallan 21 Years Old Fine Oak Whisky

The Macallan Fine Oak is 'Triple Cask Matured' in a unique, complex combination of exceptional oak casks. Tasting notes - NOSE - Intense and rich with a hint of vanilla and passion fruit... Read more

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Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Selection of Scottish Malts Whisky available from Spirits By Post

Tomintoul 21 Year Old Single Malt Scotch WhiskyTomintoul 21 Year Old Single Malt Scotch Whisky

Distillery:  Tomintoul

Colour/Appearance: Sunglow
Country: Scotland
Region: Speyside
Tasting Notes: Malty sweetness and spicy oak, mature fruit cake... Read more

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The Macallan 1824 Master Series Limited Edition WhiskyThe Macallan 1824 Master Series Limited Edition Whisky

Distillery:  The Macallan

The Macallan 1824 Series includes the following - The Macallan No.6 in Lalique Decanter, The Macallan Reflection and The Macallan M 1824 Series. Click for more details and to read tasting notes... Read more

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Auchentoshan 12 Year Old Single Malt Scotch Whisky CaseAuchentoshan 12 Year Old Single Malt Scotch Whisky Case

Distillery:  Auchentoshan

Triple distilled then matured for over twelve years. Our Lowland Single Malt Whisky has the tempting aroma of toasted almonds, caramelised toffee and the signature smooth, delicate, Auchentoshan taste... Read more

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The Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch WhiskyThe Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch Whisky

Distillery:  The Macallan

Founded by Kamezo and Motosaburo Miyashita in Tamano in 1915, Miyashita Sake Brewery produces and sells a large range of alcoholic beverages, including sake, beer and shochu a traditional Japanese spirit... Read more

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Highland Park Valkyrie Single Malt Scotch WhiskyHighland Park Valkyrie Single Malt Scotch Whisky

Distillery:  Highland Park

Plunging down from the dark heavens, the Valkyries would descend like avenging angels on horseback to comb the battlefields for the bravest of the fallen warriors, heroes fit to enter the great Norse god Odin's hall, Valhalla... Read more

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