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Latest Whisky News - Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - 3rd September 2009

Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - Ist September 2009Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today announced that its Chivas Regal 18 Year Old whisky has become the clear leader of the global ultra premium Scotch category* having tripled its sales since 2004.

Chivas Brothers relaunched the brand in 2004 with new packaging and a new positioning that reflected its luxury offer whilst retaining links to Chivas Regal’s iconic status. In the past year it sold over 2.5 million bottles (or 200,000 9l cases) achieving 2% growth despite the current market.

Chivas Brothers Chairman and Chief Executive Christian Porta explains: “In a challenging year, for Chivas Regal 18 to reach this leadership milestone is a great achievement and a genuine return on the investment we have made in recent years. It is also a testament to the global premiumisation strategy and strong distribution network of Pernod Ricard.”

Other highlights for Chivas Regal in the past fiscal year 2008/9 include the roll out of its ‘Live with Chivalry’ campaign (launched in November 2008) to over 20 countries around the world. The campaign, which is based on the idea that there is a code of behaviour that sets some men apart from others, has been received well globally with Brazil and South Africa the latest countries to run the campaign starting this September.

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Arran Malt Orkney Bere 2004 Vintage Single Malt Scotch WhiskyArran Malt Orkney Bere 2004 Vintage Single Malt Scotch Whisky

Nose: Malty and Herbal initially with hints of vanilla and freshly cut hay. A veritable hedgerow of aromas are at play whilst honey and sweet fruits emerge with a dash of water against a back-drop of rich, toasted oak. Clicks to read more

Arran Malt Orkney Bere 2004 Vintage for £89.00
World-wide delivery available - Price Subject to Change

Highland Park Freya - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Freya - The Valhalla Collection 16 Year Old Single Malt Whisky

Colour/Appearance: Fair gold.
Nose: Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate: Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

Buy Highland Park Freya for £499.00
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Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

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Selection of Scottish Malts Whisky available from Spirits By Post

Glenfarclas 40 Year Old Highland Single Malt Scotch WhiskyGlenfarclas 40 Year Old Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

Nose: Chocolate, raisins, prunes, touches of mint, leather.
Palate: Flavourful oakyiness, liqueur filled chocolates, Christmas cake, chocolate flavoured prunes, dried fruits, cinnamon, black pepper.
Finish: Sweet, crisp, dry and lingering.

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Highland Park Loki - The Valhalla Collection 15 Year Old Single Malt WhiskyHighland Park Loki - The Valhalla Collection 15 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Pale gold.
Nose: Spiced apple, oak cakes, dried bitter orange, buttery toffee, gingerbread.
Palate:Sweet smoke, apples, custard, woody, spices, cinnamon, ginger.
Finish: Constantly changing.

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Scapa 14 Year Old Single Malt Scotch WhiskyScapa 14 Year Old Single Malt Scotch Whisky

Distillery:  Scapa

Colour/Appearance: Gold yellow.
Nose: Spicy and fruity, half-dried apricots, peaty, honey, hazelnuts.
Palate: Round and sweet, nuttiness, honeyed, balanced oak, leather and caramelised notes.
Finish: Short, cinnamon lingers.

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Arran Malt Orkney Bere 2004 Vintage Cask Strength Single Malt Scotch WhiskyArran Malt Orkney Bere 2004 Vintage Cask Strength Single Malt Scotch Whisky

Distillery:  Arran

Nose: The nose is earthy and solid from the outset and presents a rich and glowing aroma of sun drying hay bales and sweet stewed apples. A drop of water awakens bright fruit flavours of freshly peeled tangerine skins and fresh mango. Clicks to read more

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Highland Park Capella Special Edition Single Malt WhiskyHighland Park Capella Special Edition Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Dark Amber.
Nose: Honey, apricot, plum, a little smoked and salty.
Palate: Light influence of sherry: caramel, vanilla, fruit cake. A little creamy. Pretty alive in attack, then it softens afterwards.

Buy Now for £250.00
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