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Latest Whisky News - Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - 3rd September 2009

Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - Ist September 2009Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today announced that its Chivas Regal 18 Year Old whisky has become the clear leader of the global ultra premium Scotch category* having tripled its sales since 2004.

Chivas Brothers relaunched the brand in 2004 with new packaging and a new positioning that reflected its luxury offer whilst retaining links to Chivas Regal’s iconic status. In the past year it sold over 2.5 million bottles (or 200,000 9l cases) achieving 2% growth despite the current market.

Chivas Brothers Chairman and Chief Executive Christian Porta explains: “In a challenging year, for Chivas Regal 18 to reach this leadership milestone is a great achievement and a genuine return on the investment we have made in recent years. It is also a testament to the global premiumisation strategy and strong distribution network of Pernod Ricard.”

Other highlights for Chivas Regal in the past fiscal year 2008/9 include the roll out of its ‘Live with Chivalry’ campaign (launched in November 2008) to over 20 countries around the world. The campaign, which is based on the idea that there is a code of behaviour that sets some men apart from others, has been received well globally with Brazil and South Africa the latest countries to run the campaign starting this September.

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Yamazaki 12 Year Old Single Malt Japanese WhiskyYamazaki 12 Year Old Single Malt Japanese Whisky

From Yamazaki was born the surprising, delicate yet profound experience of a Japanese single malt. Spiritual and deep, its signature multi-layered taste is highly praised by whisky connoisseurs all over the world... Read more

Yamazaki 12 Year Old - Only £84
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The Balvenie 21 Year Old Port Wood Single Malt Scotch WhiskyThe Balvenie 21 Year Old Port Wood Single Malt Scotch Whisky

Finished in Port Wood Port Casks. The traditional crafts of malt whisky making still flourish at The Balvenie Distillery... Read more

The Balvenie 21 Year Old Port Wood for only £129.30
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Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Selection of Scottish Malts Whisky available from Spirits By Post

Glenfarclas 30 Year Old Highland Single Malt Scotch WhiskyGlenfarclas 30 Year Old Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

"This was distilled in my grandfather's time, so we have to thank him for the wonderful depth of the 30 year old. It is the casks he purchased that have made this so richly indulgent"... Read more

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Glenfarclas The Family Cask 1982 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1982 Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

2015 release, One of 206 bottles Cask Number 2074 Type 4th Fill Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing its own unique story and complexity of aromas... Read more

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Glenfarclas The Family Cask 1985 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1985 Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

2016 release, One of 299 bottles - Cask Number 2600, Type Refill Sherry Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing it's own unique story and complexity of aromas..... Read more

Buy Now for £510.00
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Auchentoshan 12 Year Old Single Malt Scotch Whisky CaseAuchentoshan 12 Year Old Single Malt Scotch Whisky Case

Distillery:  Auchentoshan

Triple distilled then matured for over twelve years. Our Lowland Single Malt Whisky has the tempting aroma of toasted almonds, caramelised toffee and the signature smooth, delicate, Auchentoshan taste... Read more

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The Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch WhiskyThe Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch Whisky

Distillery:  The Macallan

Founded by Kamezo and Motosaburo Miyashita in Tamano in 1915, Miyashita Sake Brewery produces and sells a large range of alcoholic beverages, including sake, beer and shochu a traditional Japanese spirit... Read more

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