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Latest Whisky News - Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - 3rd September 2009

Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - Ist September 2009Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today announced that its Chivas Regal 18 Year Old whisky has become the clear leader of the global ultra premium Scotch category* having tripled its sales since 2004.

Chivas Brothers relaunched the brand in 2004 with new packaging and a new positioning that reflected its luxury offer whilst retaining links to Chivas Regal’s iconic status. In the past year it sold over 2.5 million bottles (or 200,000 9l cases) achieving 2% growth despite the current market.

Chivas Brothers Chairman and Chief Executive Christian Porta explains: “In a challenging year, for Chivas Regal 18 to reach this leadership milestone is a great achievement and a genuine return on the investment we have made in recent years. It is also a testament to the global premiumisation strategy and strong distribution network of Pernod Ricard.”

Other highlights for Chivas Regal in the past fiscal year 2008/9 include the roll out of its ‘Live with Chivalry’ campaign (launched in November 2008) to over 20 countries around the world. The campaign, which is based on the idea that there is a code of behaviour that sets some men apart from others, has been received well globally with Brazil and South Africa the latest countries to run the campaign starting this September.

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Yamazaki 12 Year Old Single Malt Japanese WhiskyYamazaki 12 Year Old Single Malt Japanese Whisky

From Yamazaki was born the surprising, delicate yet profound experience of a Japanese single malt. Spiritual and deep, its signature multi-layered taste is highly praised by whisky connoisseurs all over the world... Read more

Yamazaki 12 Year Old - Only £84
World-wide delivery available - Price Subject to Change

Glen Grant 18 Year Old Rare Edition Rothes Speyside Single Malt WhiskyGlen Grant 18 Year Old Rare Edition Rothes Speyside Single Malt Whisky

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Glen Grant 18 Year Old Rare Edition for only £108.50
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Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Selection of Scottish Malts Whisky available from Spirits By Post

Springbank 25 Year Old Single Malt Scotch WhiskySpringbank 25 Year Old Single Malt Scotch Whisky

Distillery:  Springbank

The second new release is the 2015 edition of our famous Springbank 25 year old. This whisky has been matured in a combination of sherry and bourbon casks before being married together in port casks. It has been bottled at 46% and is limited to only 900 bottles worldwide... Read more

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Bowmore 25 Years Old Small Batch Release Islay Single Malt WhiskyBowmore 25 Years Old Small Batch Release Islay Single Malt Whisky

Distillery:  Bowmore

Bowmore's celebrated Single Malt has been distilled on this magical island, off the west coast of Scotland, ever since 1779. This makes Bowmore the first of Islay's eight distilleries by chronology certainly (and by taste too, many would say)... Read more

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The Balvenie Tun 1509 Batch No. 2 Single Malt Scotch WhiskyThe Balvenie Tun 1509 Batch No. 2 Single Malt Scotch Whisky

Distillery:  Balvenie

To create the second batch of Tun 1509, David carefully hand selected 42 of the finest casks - 35 traditional American oak barrels and seven European oak sherry butts - from the distillery's precious aged stocks. Read more

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Distillery:  The Macallan

The Macallan Edition No 2 is the result of a collaboration between Bob Dalgarno, The Macallan's Master Whisky Maker, and the Roca brothers, founder of El Celler de Can Roca, twice voted best restaurant in the world... Read more

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Yamazaki 12 Year Old Single Malt Japanese WhiskyYamazaki 12 Year Old Single Malt Japanese Whisky

Distillery:  Japanese

From Yamazaki was born the surprising, delicate yet profound experience of a Japanese single malt. Spiritual and deep, its signature multi-layered taste is highly praised by whisky connoisseurs all over the world... Read more

Buy Now for £84.00
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