Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Irish Distillers Introduces New Flavours And New Look For Paddy Irish Whiskey - 1st October, 2013

PADDY - New Flavours And New Look For Paddy Irish Whiskey - Irish DistillersIrish Distillers Pernod Ricard, the world’s leading Irish whiskey producer, has given its iconic PADDY Irish Whiskey a packaging makeover and announced the release of two new PADDY flavour variants aimed at bringing sociable millennial consumers to the Irish whiskey category.

An eye-catching new bottle for the core PADDY expression – Irish Distillers’ special three-whiskey blend of pot still whiskey, grain whiskey and malt whiskey – features new tactile embossing features to the sides of the bottle while the famous multi-coloured map of Ireland on the label is retained. Also new is a heritage endorsement flashing The Paddy Flaherty Brand in homage to the man from whom the brand takes its very name, a ‘Soft & Mellow’ liquid taste profile on the neck, while a new signature of approval from original founder James Murphy demonstrates the rich history and crafted credentials of the brand.

The new PADDY flavour variants have been created with a lighter flavour profile which, coupled with a distinctive bottle design and impactful marketing campaign, aim to challenge many of the traditional perceptions of whiskey.

Available initially in the US and France from October 2013, each market will receive flavoured PADDY variants tailored to their differing consumers. The US will receive packaging with a bright modern design, bearing the names ‘Bee Sting’ and ‘Devil’s Apple’, while France will receive a more classic design focusing on the liquid as a spirit drink, bearing the names ‘Irish Honey’ and ‘Spiced Apple’.

An integrated campaign, ‘Sleep When You’re 30’, will be activated initially in the USA through a new website - www.paddywhiskey.com - plus a social media campaign, drinks strategy and advertising to reinforce the brand’s image of “Irish craic”, the Irish word for enjoyment.

Brendan Buckley, Global Innovation and Category Development Director for Irish Distillers Pernod Ricard, says: “It’s a very exciting time for Irish Distillers, as PADDY is our first entry into the flavoured whiskey segment.  Of course, Ireland has a long tradition of adding flavours to our whiskeys with drinks like the Hot Toddy and Irish Coffee, so PADDY Flavours is rather a natural progression. We are equally excited about introducing more consumers throughout the world to the flavour and quality of Irish whiskey and we are confident that the new look PADDY is primed for success in its launch markets”.

“With flavoured whiskey standing at more than three million cases annually and growing strongly, there is a real opportunity for us to offer something a little different that will appeal to people who already enjoy flavoured whiskey, and also recruit new consumers to the category. The ‘Sleep When You’re 30’ marketing platform will work to engage sociable twenty-somethings and encourage them to begin their Irish whiskey journey.”

<< Back to all the latest whisky news brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

The Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch WhiskyThe Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch Whisky

Founded by Kamezo and Motosaburo Miyashita in Tamano in 1915, Miyashita Sake Brewery produces and sells a large range of alcoholic beverages, including sake, beer and shochu a traditional Japanese spirit... Read more

The Macallan 18 Year Old Fine Oak for only £175
World-wide delivery available - Price Subject to Change

Glenfarclas The Family Cask 1985 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1985 Highland Single Malt Scotch Whisky

2016 release, One of 299 bottles - Cask Number 2600, Type Refill Sherry Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing it's own unique story and complexity of aromas..... Read more

Glenfarclas The Family Cask 1985 for £510
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Tullibardine’s latest expression, The Murray, scores a hat-trick in three global spirit challenges: 31st May, 2017

Glen Scotia 25-year-old sets sail - Independent Campbeltown distillery, Glen Scotia, has added a 25-year-old single malt to its award-winning range - 31st May, 2017

Isle of Arran Distillery toasts international drinks tourism award win: 26th May, 2017

Hunter Laing Unveils Six Exceptionally Rare Islay Whiskies & New Shop At Feis Ile: 26th May, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

Glenfarclas The Family Cask 1985 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1985 Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

2016 release, One of 299 bottles - Cask Number 2600, Type Refill Sherry Hogshead The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing it's own unique story and complexity of aromas..... Read more

Buy Now for £510.00
World-wide delivery available - Price Subject to Change

The Macallan 1824 Master Series Limited Edition WhiskyThe Macallan 1824 Master Series Limited Edition Whisky

Distillery:  The Macallan

The Macallan 1824 Series includes the following - The Macallan No.6 in Lalique Decanter, The Macallan Reflection and The Macallan M 1824 Series. Click for more details and to read tasting notes... Read more

Buy Now for £6,540.00
World-wide delivery available - Price Subject to Change

The Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch WhiskyThe Macallan 18 Year Old Fine Oak Tripled Matured Highland Single Malt Scotch Whisky

Distillery:  The Macallan

Founded by Kamezo and Motosaburo Miyashita in Tamano in 1915, Miyashita Sake Brewery produces and sells a large range of alcoholic beverages, including sake, beer and shochu a traditional Japanese spirit... Read more

Buy Now for £175.00
World-wide delivery available - Price Subject to Change

Highland Park Valkyrie Single Malt Scotch WhiskyHighland Park Valkyrie Single Malt Scotch Whisky

Distillery:  Highland Park

Plunging down from the dark heavens, the Valkyries would descend like avenging angels on horseback to comb the battlefields for the bravest of the fallen warriors, heroes fit to enter the great Norse god Odin's hall, Valhalla... Read more

Buy Now for £54.50
World-wide delivery available - Price Subject to Change

Glenfarclas 30 Year Old Highland Single Malt Scotch WhiskyGlenfarclas 30 Year Old Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

"This was distilled in my grandfather's time, so we have to thank him for the wonderful depth of the 30 year old. It is the casks he purchased that have made this so richly indulgent"... Read more

Buy Now for £388.55
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus