Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Irish Distillers Introduces New Flavours And New Look For Paddy Irish Whiskey - 1st October, 2013

PADDY - New Flavours And New Look For Paddy Irish Whiskey - Irish DistillersIrish Distillers Pernod Ricard, the world’s leading Irish whiskey producer, has given its iconic PADDY Irish Whiskey a packaging makeover and announced the release of two new PADDY flavour variants aimed at bringing sociable millennial consumers to the Irish whiskey category.

An eye-catching new bottle for the core PADDY expression – Irish Distillers’ special three-whiskey blend of pot still whiskey, grain whiskey and malt whiskey – features new tactile embossing features to the sides of the bottle while the famous multi-coloured map of Ireland on the label is retained. Also new is a heritage endorsement flashing The Paddy Flaherty Brand in homage to the man from whom the brand takes its very name, a ‘Soft & Mellow’ liquid taste profile on the neck, while a new signature of approval from original founder James Murphy demonstrates the rich history and crafted credentials of the brand.

The new PADDY flavour variants have been created with a lighter flavour profile which, coupled with a distinctive bottle design and impactful marketing campaign, aim to challenge many of the traditional perceptions of whiskey.

Available initially in the US and France from October 2013, each market will receive flavoured PADDY variants tailored to their differing consumers. The US will receive packaging with a bright modern design, bearing the names ‘Bee Sting’ and ‘Devil’s Apple’, while France will receive a more classic design focusing on the liquid as a spirit drink, bearing the names ‘Irish Honey’ and ‘Spiced Apple’.

An integrated campaign, ‘Sleep When You’re 30’, will be activated initially in the USA through a new website - www.paddywhiskey.com - plus a social media campaign, drinks strategy and advertising to reinforce the brand’s image of “Irish craic”, the Irish word for enjoyment.

Brendan Buckley, Global Innovation and Category Development Director for Irish Distillers Pernod Ricard, says: “It’s a very exciting time for Irish Distillers, as PADDY is our first entry into the flavoured whiskey segment.  Of course, Ireland has a long tradition of adding flavours to our whiskeys with drinks like the Hot Toddy and Irish Coffee, so PADDY Flavours is rather a natural progression. We are equally excited about introducing more consumers throughout the world to the flavour and quality of Irish whiskey and we are confident that the new look PADDY is primed for success in its launch markets”.

“With flavoured whiskey standing at more than three million cases annually and growing strongly, there is a real opportunity for us to offer something a little different that will appeal to people who already enjoy flavoured whiskey, and also recruit new consumers to the category. The ‘Sleep When You’re 30’ marketing platform will work to engage sociable twenty-somethings and encourage them to begin their Irish whiskey journey.”

<< Back to all the latest whisky news brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Springbank 12 Year Old Cask Strength Single Malt Scotch WhiskySpringbank 12 Year Old Cask Strength Single Malt Scotch Whisky

Our 12-year-old edition, always bottled at cask strength, is a wonderfully balanced dram that boasts a smooth buttery body and rich fruity palate. Add a drop of water to release milk chocolate and vanilla notes... Read more

Springbank 12 Year Old Cask Strength for only £47.90
World-wide delivery available - Price Subject to Change

Kininvie 23 Years Old Batch No. 3 Single Malt Scotch WhiskyKininvie 23 Years Old Batch No. 3 Single Malt Scotch Whisky

The KININVIE DISTILLERY was born in July 1990 in Dufftown by Janet Sheed-Roberts, Granddaughter of William Grant, one of Speysides most important and historical distilling towns... Read more

Kininvie 23 Years Old Batch No. 3 for only £124.70
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Scotch Whisky export volumes and valuations 2016 - Read the whole report and see diagrams - 28th April, 2017

Highland Park Releases Stunning And Category Breaking Packaging To Reflect Viking Heritage: ‘The Orkney Single Malt with Viking Soul’: 28th April, 2017

A Warm Welcome Awaits At Jura Tastival 2017: Tickets are now on sale for Jura Tastival 2017: 27th April, 2017

Highland Park Launches Rebus30: An exclusive 10 Year Old Single Malt to celebrate special 30th anniversary: 13th April, 2017

Tomatin Distillery Boss Joins Host Of Celebrities As He Is Named Keeper Of The Quaich : 6th April, 2017

The Macallan In Lalique Legacy Collection Achieves Exceptional Auction Price Of US$993,000 At Sotheby's Hong Kong: 3rd April, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

Glenfiddich 40 Years Old Single Malt Scotch WhiskyGlenfiddich 40 Years Old Single Malt Scotch Whisky

Distillery:  Glenfiddich

Our 40 Year Old is not only precious but also pioneering. Our Malt Master carefully hand selects individual casks before marrying them together with what was left over from the previous 40 Year Old vatting. This continuous process is known as 'remnant vatting' and contains whiskies that are at the very least, 40 years old.... Read more

Buy Now for £2,640.00
World-wide delivery available - Price Subject to Change

Springbank 25 Year Old Single Malt Scotch WhiskySpringbank 25 Year Old Single Malt Scotch Whisky

Distillery:  Springbank

The second new release is the 2015 edition of our famous Springbank 25 year old. This whisky has been matured in a combination of sherry and bourbon casks before being married together in port casks. It has been bottled at 46% and is limited to only 900 bottles worldwide... Read more

Buy Now for £350.00
World-wide delivery available - Price Subject to Change

Bowmore 25 Years Old Small Batch Release Islay Single Malt WhiskyBowmore 25 Years Old Small Batch Release Islay Single Malt Whisky

Distillery:  Bowmore

Bowmore's celebrated Single Malt has been distilled on this magical island, off the west coast of Scotland, ever since 1779. This makes Bowmore the first of Islay's eight distilleries by chronology certainly (and by taste too, many would say)... Read more

Buy Now for £340.00
World-wide delivery available - Price Subject to Change

The Macallan 21 Years Old Fine Oak WhiskyThe Macallan 21 Years Old Fine Oak Whisky

Distillery:  The Macallan

The Macallan Fine Oak is 'Triple Cask Matured' in a unique, complex combination of exceptional oak casks. Tasting notes - NOSE - Intense and rich with a hint of vanilla and passion fruit... Read more

Buy Now for £350.00
World-wide delivery available - Price Subject to Change

The Macallan Edition No.2 Single Malt Scotch WhiskyThe Macallan Edition No.2 Single Malt Scotch Whisky

Distillery:  The Macallan

The Macallan Edition No 2 is the result of a collaboration between Bob Dalgarno, The Macallan's Master Whisky Maker, and the Roca brothers, founder of El Celler de Can Roca, twice voted best restaurant in the world... Read more

Buy Now for £75.90
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus