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Chivas Brothers Appoints M&C Saatchi as Ballantine's Global Advertising Agency - 19th November, 2012

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has announced the appointment of M&C Saatchi as the new global advertising agency for Ballantine’s, the world’s No. 2 Scotch whisky.

The award-winning agency has been appointed following a four-month review process and is tasked with asserting Ballantine’s position as one of the most dynamic and brave whisky brands in the world to its global audience. New activations will have a particular focus on Spain, France, Russia, Poland, Latin America, China and Korea.

M&C Saatchi’s central Ballantine’s account team will be based in London with local teams in place in key markets. The agency will take over the Ballantine’s account from incumbent agency, Publicis, who will continue to work with Chivas Brothers on integrated marketing campaigns for Beefeater Gin and The Glenlivet. 

Eric Benoist, International Marketing Director for Chivas Brothers commented ‘Throughout the review process, M&C Saatchi impressed us with their excellent understanding and appreciation of Ballantine’s. They demonstrated considered, strategic thinking, an insightful and original approach to creative work and they also showed great passion and commitment to working with us.  We are looking forward to partnering with M&C Saatchi and building an ambitious future for Ballantine’s.”

A brand renowned for its dynamic and engaging marketing initiatives such as ‘Leave an Impression’, Ballantine’s is the No. 1 whisky in Europe, and the world’s No. 2 Scotch whisky by volume, selling over 70 million bottles a year worldwide.

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Glenfarclas The Family Cask 1981 Highland Single Malt Scotch WhiskyGlenfarclas The Family Cask 1981 Highland Single Malt Scotch Whisky

2016 release, One of 265 bottles - Cask Number 1607, Type 4th Fill Butt The Family Casks collection encapsulates the essential character of our distillery. Each bottle containing it's own unique story and complexity of aromas... Read more

Glenfarclas The Family Cask 1981 for £433
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Springbank 25 Year Old Single Malt Scotch WhiskySpringbank 25 Year Old Single Malt Scotch Whisky

The second new release is the 2015 edition of our famous Springbank 25 year old. This whisky has been matured in a combination of sherry and bourbon casks before being married together in port casks. It has been bottled at 46% and is limited to only 900 bottles worldwide... Read more

Springbank 25 Year Old for only £350.00
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Premium Whisky Advent Calendar - Red (2017 Edition) 72cl, 47.5%

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Glen Elgin 18 Year Old 2017 Release Single Malt WhiskyGlen Elgin 18 Year Old 2017 Release Single Malt Whisky

Distillery:  Glen Elgin

Nose: Mild, rich and sweet initially, with vanilla toffee giving way to leafy, green and herbal notes. The sweetness remains and with time, it becomes a fresh-fruity aroma with hints of a fresh fruit salad.
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Highland Park Freya - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Freya - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Fair gold.
Nose: Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate: Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

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Convalmore 32 Year Old 2017 Release Single Malt WhiskyConvalmore 32 Year Old 2017 Release Single Malt Whisky

Distillery:  Convalmore

Only 3972 individually numbered bottles available worldwide! You can place your order on Spirits by Post and deliveries will start at the end of September 2017. Clicks to read more

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Benromach 1977 Speyside Single Malt Scotch WhiskyBenromach 1977 Speyside Single Malt Scotch Whisky

Distillery:  Benromach

Vibrant notes of sweet honey, apricot conserve, orange zest and butterscotch, mingling with developing hints of toasted oak and a delicate menthol edge.
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Glenrothes 1971  The MacPhails Collection (Gordon & MacPhail)Glenrothes 1971 The MacPhails Collection (Gordon & MacPhail)

Distillery:  Glenrothes

Nose: Reminiscent of Christmas cake rich fruits with some fresh orange peel notes and a hint of chocolate.
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