Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Ballantine's Blended Whisky

Ballantine's Encourages Consumers to Change the Plan with New Advertising Campaign - 1st November, 2012

Ballantine’s Finest, Europe’s No 1 Scotch whisky, is aiming to connect the younger generation of Finest fans with the latest addition to its successful ‘Plan Ballantine’s’ campaign - the release of a new television commercial, which highlights the brand’s increased association with music.

The new 30-second television advert entitled ‘Change the Plan’ follows on from the brand’s successful ‘Transformation’ commercial, which was released in 2011 and has now been seen in over 85 countries.

The new advert follows a similar theme to the first, with characters raising questions such as “Follow the crowd?”, “Lower my sights?” and “Keep my feet on the ground?”, followed by the answer “That’s never going to be the plan. Change the Plan. Leave An Impression. This is Plan Ballantine’s”.

Ballantine’s Brand Director Peter Moore commented “Ballantine’s is all about leaving an impression so with this new advert, we’re aiming to do just that by inspiring consumers to change the plan, to really live their lives. We are very proud of this new advert and we’re confident that its strong reference to music will score highly with Ballantine’s Finest’s global target audience, as we know this is something that resonates strongly with them.”

The Plan Ballantine’s campaign features a wide range of global marketing activity, including print, radio and outdoor advertising as well as experiential events, PR, digital activity and social media.

Read more at www.ballantines.com


<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required

Latest Whisky News

See all whisky press releases for 2018

Trio Of Designers Bring Spirit Of Collaboration To Jameson’s Annual St. Patrick’s Day Bottle: 1st February, 2018

Latest SWA News - 10 Year Renewal of Scotch Whisky Trademark in China Announced During Prime Minister Trade Visit: 1st February, 2018

World's Largest Collection Of Rare Corti Whisky Up For Auction held by Perth based Whisky Auctioneer: 30th January, 2018

New World Auction Record for Any Single Bottle of Japanese Whisky: 29th January, 2018

The Lakes Distillery ranked among eight whisky distilleries to see before you die: 29th January, 2018

Diageo Distillery Visitor Centres Hit Record High in 2017 Helping to Drive Scottish Tourism - 22nd January, 2018

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus