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Ballantine's Blended Whisky

Ballantine's Encourages Consumers to Change the Plan with New Advertising Campaign - 1st November, 2012

Ballantine’s Finest, Europe’s No 1 Scotch whisky, is aiming to connect the younger generation of Finest fans with the latest addition to its successful ‘Plan Ballantine’s’ campaign - the release of a new television commercial, which highlights the brand’s increased association with music.

The new 30-second television advert entitled ‘Change the Plan’ follows on from the brand’s successful ‘Transformation’ commercial, which was released in 2011 and has now been seen in over 85 countries.

The new advert follows a similar theme to the first, with characters raising questions such as “Follow the crowd?”, “Lower my sights?” and “Keep my feet on the ground?”, followed by the answer “That’s never going to be the plan. Change the Plan. Leave An Impression. This is Plan Ballantine’s”.

Ballantine’s Brand Director Peter Moore commented “Ballantine’s is all about leaving an impression so with this new advert, we’re aiming to do just that by inspiring consumers to change the plan, to really live their lives. We are very proud of this new advert and we’re confident that its strong reference to music will score highly with Ballantine’s Finest’s global target audience, as we know this is something that resonates strongly with them.”

The Plan Ballantine’s campaign features a wide range of global marketing activity, including print, radio and outdoor advertising as well as experiential events, PR, digital activity and social media.

Read more at www.ballantines.com


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Springbank 12 Year Old Cask Strength Single Malt Scotch WhiskySpringbank 12 Year Old Cask Strength Single Malt Scotch Whisky

Our 12-year-old edition, always bottled at cask strength, is a wonderfully balanced dram that boasts a smooth buttery body and rich fruity palate. Add a drop of water to release milk chocolate and vanilla notes... Read more

Springbank 12 Year Old Cask Strength for only £47.90
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Glen Grant 18 Year Old Rare Edition Rothes Speyside Single Malt WhiskyGlen Grant 18 Year Old Rare Edition Rothes Speyside Single Malt Whisky

A brilliant inventor, a notoriously charismatic entertainer, and an unconventional world traveler, James "The Major" Grant inherited the Glen Grant Distillery, nestled in the rolling green hills of Rothes, Speyside... Read more

Glen Grant 18 Year Old Rare Edition for only £108.50
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Premium Whisky Advent Calendar - Red (2017 Edition) 72cl, 47.5%

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Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Distillery:  Benromach

Vibrant notes of sweet honey, apricot conserve, orange zest and butterscotch, mingling with developing hints of toasted oak and a delicate menthol edge.
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Distillery:  Glenrothes

Nose: Reminiscent of Christmas cake rich fruits with some fresh orange peel notes and a hint of chocolate.
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Convalmore 32 Year Old 2017 Release Single Malt WhiskyConvalmore 32 Year Old 2017 Release Single Malt Whisky

Distillery:  Convalmore

Only 3972 individually numbered bottles available worldwide! You can place your order on Spirits by Post and deliveries will start at the end of September 2017. Clicks to read more

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Distillery:  Highland Park

Colour/Appearance: Pale gold.
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Distillery:  Glenkinchie

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