Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Glenfiddich Announces Uk Winner Of World's Most Experimental Bartender: 4th August, 2017

London bartenders head to global final with whisky and fragrance collaboration

Glenfiddich Announces Uk Winner Of World's Most Experimental Bartender: 4th August, 2017

4th August, 2017 London: Glenfiddich has crowned its winner at the UK final of the World’s Most Experimental Bartender competition in London. Collaborators Charles Roche and William Hetzel, both from Scout cocktail bar in London, captured the judges’ imagination with their whisky-aroma inspired concept.               

William, who’s side passion project is perfumery, worked with Charles to create four bespoke scents which were blended to represent the aroma of Glenfiddich 21. The idea would see consumers experience the fragrances before moving on to tasting the whisky, opening their senses through familiar scents which remove the sometimes-inhibiting factors to choosing and enjoying whisky. 

The global search aims to recognise and reward individuals who collaborate with disciplines outside of the traditional drinks world to create more surprising and inventive drinking experiences, inspired by Glenfiddich.  

A panel of judges, including Glenfiddich UK Brand Ambassador, Mark Thomson; Glenfiddich Senior Brand Manager, Gwilym Cooke; Drink Up London founder, Hannah Sharman-Cox; and WIRED Gear & Products Editor, Jeremy White each looked at the entries through their varied fields of expertise and interest.  

They saw a mix of experimental presentations, including a storytelling collaboration from Callum Rixon of The Hideout in Bath, a mini-copper still from Glen Howatson of Bar One in Inverness, and a bespoke tailoring entry from returning finalist Shae Campbell, but it was ultimately Charles and William’s creative collaboration that saw them snag the UK title.  

Winner Charles commented, “I am delighted to win the UK round of the Glenfiddich World’s most Experimental Bartender competition, especially due to the fact the other entrants were so creative and inspiring. Glenfiddich has always held a special place in my heart, and hopefully this is the beginning of a long-term relationship between myself and the brand. It would mean the world to me to bring back the gold in November to make Scout, and London proud.” 

Glenfiddich UK Brand Ambassador, Mark Thomson, commented, “Charles and William’s entry really got to grips with combatting the nerves some people can experience when it comes to trying whisky. By reimagining the process of tasting, selecting and enjoying whisky through scent, they have opened up the potential to reach a whole new group of would-be whisky lovers. The commercial opportunities are endless and it was ultimately this that sealed the deal for the judges.” 

Charles and William will now go on to compete against other winners from countries around the globe on a trip to the Glenfiddich Experimental Bartender Academy in Scotland, where they will have the priceless opportunity of bringing their idea to life, supported by Glenfiddich.  

The academy is an intense and immersive three-day experience where the co-creators will learn how to make whisky from scratch. They will have the exclusive opportunity to absorb knowledge from Glenfiddich’s distillery experts; from the mash man to the cooper, and the still man to the malt master; including an opportunity to meet with malt master, Brian Kinsman.

<< View more from the Glenfiddich Range

<< Read more about the Glenfiddich Distillery and more latest news

<< Back to all the latest new brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

The Macallan 21 Years Old Fine Oak WhiskyThe Macallan 21 Years Old Fine Oak Whisky

The Macallan Fine Oak is 'Triple Cask Matured' in a unique, complex combination of exceptional oak casks. Tasting notes - NOSE - Intense and rich with a hint of vanilla and passion fruit... Read more

The Macallan 21 Years Old Fine Oak for only £350.00
World-wide delivery available - Price Subject to Change

Port Dundas 52 Year Old 2017 Release Single Grain WhiskyPort Dundas 52 Year Old 2017 Release Single Grain Whisky

Only 752 individually numbered bottles available worldwide! Order now for delivery last week of September, 2017
Clicks to read more

Port Dundas 52 Year Old for only £ 770
World-wide delivery available - Price Subject to Change

Christmas Advent Calendars
(Whisky, Gin, Rum, Irish Whiskey, Bourbon, Vodka, Tequila, Cognac and Douglas Laing)

Premium Whisky Advent Calendar - Red (2017 Edition) 72cl, 47.5%

Subscribe to Planet Whiskies newsletter

* indicates required

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Chapel Gate Whiskey: Ireland’s First Modern Whiskey Bonder Launches First Release In The UK: 23rd October, 2017

Hellyers Road Distillery: Tasmania's Exporter of the Year: 16th October, 2017

Redbreast Remains The World's 'Best Irish Whiskey' For Jim Murray: 13th October, 2017

The Glenlivet 1943 Private Collection 70 Year Old Single Malt Whisky: 7th October 2017

One Of The World’s Rarest Whiskies Sells At Auction: 1981 Port Ellen sold for nearly double price estimate: 7th October 2017

50 Years Of A Unique Spirit: Introducing Loch Lomond 50 Year Old: 7th October 2017

A New Era for Luxury Irish Whiskey: Midleton Very Rare Bourbon barrel 1994: 7th October 2017

Christmas Advent Calendars (Whisky, Gin, Rum, Irish Whiskey, Bourbon, Vodka, Tequila, Cognac and Douglas Laing)

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Selection of Scottish Malts Whisky available from Spirits By Post

Lagavulin 25 Year Old 200th Anniversary Edition Single Malt Whisky Lagavulin 25 Year Old 200th Anniversary Edition Single Malt Whisky

Distillery:  Lagavulin

Nose: Profound, complex and dry overall. Rich yet elusive, it really takes time to open up, first offering liquid dried fruits; figs, dates or prunes and a trace of treacle toffee. Click to read more

Buy Now for £1,295.00
World-wide delivery available - Price Subject to Change

Port Ellen 37 Year Old 2017 Release Single Malt WhiskyPort Ellen 37 Year Old 2017 Release Single Malt Whisky

Distillery:  Port Ellen

Only 2,988 individually numbered bottles available worldwide! You can place your order on Spirits by Post and deliveries will start at the end of September 2017. Clicks to read more

Buy Now for £2,600
World-wide delivery available - Price Subject to Change

The Glenlivet 1943 Private Collection 70 Year Old Single Malt WhiskyThe Glenlivet 1943 Private Collection 70 Year Old Single Malt Whisky

Distillery:  The Glenlivet

This dram conjures up an image of luxurious comfy leather armchairs: rich, warming, and so approachable. The nose is subtle and encourages a further plunge into a concoction of coffee, milk chocolate, wood spices and burnt orange. Click to read more

Buy Now for £30,000.00
World-wide delivery available - Price Subject to Change

Highland Park Freya - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Freya - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Fair gold.
Nose: Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate: Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

Buy Now for £499.00
World-wide delivery available - Price Subject to Change

Glenfarclas 40 Year Old Highland Single Malt Scotch WhiskyGlenfarclas 40 Year Old Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

Nose: Chocolate, raisins, prunes, touches of mint, leather.
Palate: Flavourful oakyiness, liqueur filled chocolates, Christmas cake, chocolate flavoured prunes, dried fruits, cinnamon, black pepper.
Finish: Sweet, crisp, dry and lingering.

Buy Now for £672.00
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus