Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

SWA -10 Year Renewal of Scotch Whisky Trademark in China Announced During Prime Minister Trade Visit: 1st February, 2018

The Scotch Whisky Association (SWA) has renewed its collective trademarks ‘SCOTCH WHISKY’ and its translation ‘苏格兰威士忌’ in China until November 2028. As a result, Scotch Whisky is officially protected from locally produced copies for a further 10 years.  The announcement was made as SWA Chief Executive, Karen Betts, joined the Prime Minister on a three-day trade visit to China.  

Scotch Whisky exports earn the UK £127 every second, totalling more than £4bn annually. Twenty-five bottles of Scotch Whisky are exported to China every minute, so protecting the Intellectual Property rights of the spirit is important to both the industry and the UK’s balance of trade.  

The SWA has worked closely with the British Embassy and Chinese authorities to crack down on locally produced spirits falsely described as “Scotch”.  Since securing trademark protection in 2008, the SWA has investigated and dealt with around 200 brands of fake “Scotch”, in addition to over 100 trademarks featuring Scottish words and images which companies have applied for in bad faith for use on their Chinese made products. 

Commenting, SWA Chief Executive Karen Betts said:
“The renewal of the ‘SCOTCH WHISKY’ trademark is an important step in securing future growth for the world’s leading high-quality spirit drink in China, the world’s largest spirits market.  

“While challenges remain, Scotch Whisky producers can be confident that the Chinese government officially recognises Scotch Whisky as a Scottish product, produced according to traditional methods, that should be given special recognition in the Chinese market.   

“The industry has enjoyed great support from the Chinese authorities, who take food fraud and IP protection seriously, in tackling fake “Scotch”. We’re grateful too to the British Embassy, which has provided invaluable support  

“As we approach the Chinese New Year, I’m delighted to join the Prime Minister on this trade visit to showcase the heritage, craft and quality of Scotch Whisky – which is the UK’s largest food and drink export. 

“China is a key market for Scotch Whisky, both now and in the future, and legal protection is the firm foundation on which our future trade is built.” 

International Trade Secretary, Dr Liam Fox said:
“I am pleased to be in China with the Prime Minister and a diverse contingent of innovative British businesses to promote our exports and attract Chinese investment into the UK.  

“China is a key market for British goods and services with exports increasing by 25% over the last year to more than £59 billion and it is my ambition to ensure that the trade relationship between our two countries continues to grow.”

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required

Latest Whisky News

See all whisky press releases for 2018

Tullibardine brings Châteauneuf-du-Pape finish to the global market: 10th April, 2018

Leighton Buzzard Railway Father’s Day Whisky Festival on Sunday 17 June between 1100 and 1600 - 10th April, 2018

Loch Lomond Group toasts World Whiskies Awards success: 9th April, 2018

Home of Jameson celebrates its first birthday as most-visited whiskey experience in the world : 9th April, 2018

Glenmorangie Grand Vintage 1989 - Second release in Bond House No. 1 Collection showcases whisky part-matured in ex-Côte-Rôtie casks: 6th April, 2018

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus