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Latest Whisky News - Chivas Regal reinforces luxury values with contemporary packaging update - 17th August 2009

Chivas Regal, the original luxury Scotch whisky, has updated the packaging of its 12 Year Old flagship product, augmenting the premium cues and contemporary relevance of the brand that created the luxury whisky category in 1909. The new packaging, available in markets from September 2009, sees each element of the bottle and gift carton refined and crafted to further enhance the luxurious and fresh look, maintaining Chivas Regal’s iconic on-shelf presence.

The new design, which will be available around the world, remains true to Chivas Regal’s roots and takes inspiration from its richness, masculinity and heritage – qualities that heighten its appeal to increasingly discerning consumers who value the substance and style of iconic brands such as Chivas Regal.

The latest evolution of the famous Chivas Regal bottle and carton include key developments such as:

  • More contemporary embossing on the famously curvaceous bottle, with an enriched and textured label that is partly recessed into the bottle.

  • A new brighter capsule with a handcrafted texture for added impact and luxury cues.

  • The celebrated silver Chivas Regal box has been enhanced with a brushed metal and engraved effect, with a deep red interior for a premium feel.

  • The embossed heraldic symbols have been crafted for a contemporary look and the gold band adds a luxury touch to the box as well as greater impact on shelf.

Lisa Woodward, International Marketing Manager for Chivas Regal, comments; “Our packaging has evolved over time to remain relevant today, whilst retaining and enhancing our unique elements including the famous curvaceous bottle shape and the rich heraldic silver box. Chivas Regal is the original luxury Scotch and like all iconic brands maintains the right blend of heritage and contemporary relevance. In its 100th year, the latest look and feel for Chivas Regal 12 year old recognises its status as the most prestigious Scotch whisky in the world and a leading global brand that has benefited from a century of nurture and investment.”

The evolution of the Chivas Regal 12 Year Old packaging is the latest element of continued investment in Chivas Regal by Chivas Brothers, including the Live with Chivalry advertising campaign. Launched at the end of 2008, Live with Chivalry is based on the idea that there is a code of behaviour that sets some men apart from others. This contemporary call for Modern Knights is an inspirational new initiative that has researched extremely well in key markets around the world. More recently Chivas Regal has launched a new global digital platform www.chivas.com and continually implements the Chivas Studio experiential initiative across the globe.

Chivas Regal, a truly global brand available in over 200 countries, maintains a consistent positioning and global communication platform and saw annual volume sales of 4.5 million 9L cases in 2007/2008*, a historical high for the brand.

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Kininvie 25 Year Old 'The First Drops' Special Release #01 Single Malt Scotch WhiskyKininvie 25 Year Old 'The First Drops' Special Release #01 Single Malt Scotch Whisky

One of three casks hand selected from the very first casks laid down at the Kininvie distillery on July 4th 1990. These 'first drops' casks have been chosen for our 25th Anniversary single cask bottling, single malt Scotch whisky, 25 years old.... Read more

Kininvie 25 Year Old 'The First Drops' Special Release for only £410.00
World-wide delivery available - Price Subject to Change

The Glenlivet 25 Year Old Single Malt WhiskyThe Glenlivet 25 Year Old Single Malt Whisky

The Glenlivet 25 Year Old is the oldest expression of a single malt whisky whose incomparable pedigree dates back nearly 200 years. When George Smith founded his distillery in 1824, he knew that Glenlivet's hostile climate and weather-beaten terrain paradoxically produced the perfect conditions for making whisky... Read more

The Glenlivet 25 Year Old for only £240.00
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Selection of Scottish Malts Whisky available from Spirits By Post

Ladyburn 40 Years Old Private Cask Collection Single Malt Scotch WhiskyLadyburn 40 Years Old Private Cask Collection Single Malt Scotch Whisky

Distillery:  Ladybank

The Ladyburn distillery has the distinction of being the shortest operational distillery in the history of Scotch whisky. It made whisky for only nine years from 1966 to 1975. A Lowland distillery, it was located on the same site as the William Grant & Sons grain distillery in Girvan... Read more

Buy Now for £2,550.00
World-wide delivery available - Price Subject to Change

Glenfiddich 40 Years Old Single Malt Scotch WhiskyGlenfiddich 40 Years Old Single Malt Scotch Whisky

Distillery:  Glenfiddich

Our 40 Year Old is not only precious but also pioneering. Our Malt Master carefully hand selects individual casks before marrying them together with what was left over from the previous 40 Year Old vatting. This continuous process is known as 'remnant vatting' and contains whiskies that are at the very least, 40 years old.... Read more

Buy Now for £2,640.00
World-wide delivery available - Price Subject to Change

Bowmore 25 Years Old Small Batch Release Islay Single Malt WhiskyBowmore 25 Years Old Small Batch Release Islay Single Malt Whisky

Distillery:  Bowmore

Bowmore's celebrated Single Malt has been distilled on this magical island, off the west coast of Scotland, ever since 1779. This makes Bowmore the first of Islay's eight distilleries by chronology certainly (and by taste too, many would say)... Read more

Buy Now for £340.00
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Kininvie 25 Year Old 'The First Drops' Special Release #01 Single Malt Scotch WhiskyKininvie 25 Year Old 'The First Drops' Special Release #01 Single Malt Scotch Whisky

Distillery:  Kininvie

One of three casks hand selected from the very first casks laid down at the Kininvie distillery on July 4th 1990. These 'first drops' casks have been chosen for our 25th Anniversary single cask bottling, single malt Scotch whisky, 25 years old.... Read more

Buy Now for £410.00
World-wide delivery available - Price Subject to Change

The Glenlivet 25 Year Old Single Malt WhiskyThe Glenlivet 25 Year Old Single Malt Whisky

Distillery:  The Glenlivet

The Glenlivet 25 Year Old is the oldest expression of a single malt whisky whose incomparable pedigree dates back nearly 200 years. When George Smith founded his distillery in 1824, he knew that Glenlivet's hostile climate and weather-beaten terrain paradoxically produced the perfect conditions for making whisky... Read more

Buy Now for £240.00
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

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