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Irish Whiskey Cheer Continues As Jameson Reveals New Limited Edition For St. Patrick’s Day - 7th Feb, 2014

Irish Whiskey Cheer Continues As Jameson Reveals New Limited Edition For St. Patrick’s Day- 7th Feb, 2014Jameson, the world’s favourite Irish whiskey, is celebrating its rich Irish heritage ahead of St Patrick’s Day with the release of a new Limited Edition design for its iconic bottle, inspired by the sights, sounds and atmosphere of its hometown, Dublin.

The new limited edition bottle, which is the fourth to be released by Jameson in celebration of St Patrick’s Day, has been designed by award-winning Irish illustrator, Dermot Flynn, and will be sold in 40 markets worldwide – demonstrating the continued growth and popularity for Irish whiskey, driven by the ever-increasing popularity of this iconic brand.

Dermot’s illustrated label features the world-renowned Dublin pub, The Stag’s Head; historical figures such as W.B Yeats; and a selection of ‘local Dublin’ phrases to bring the city to life. The bottle has been created for this limited period and will be available in Travel Retail and through on and off trade customers in markets including Russia, Japan and Australia from February 2014.

Daniel Lundberg, Global Brand Director for Jameson

Daniel Lundberg, Global Brand Director for Jameson, says: “In addition to its smooth, balanced taste, one of the things that whiskey fans around the world tell us they love about Jameson is its intrinsic Irish character. Jameson embodies the down-to-earth character of Dubliners so with this new limited edition, we wanted to bring that to life and celebrate the great city which inspired John Jameson to make his now iconic whiskey for the first time over 230 years ago. The new bottle design has been very well-received by our customers around the world resulting in more markets than ever selling this year’s edition, so we’re hopeful that Irish whiskey fans around the world will love it too and make it a part of their special St Patrick’s Day celebrations, wherever they may be.”

The release of the new Jameson Limited Edition will be accompanied by promotional activity in markets, with the brand providing its customers with a range of marketing materials and displays to ensure strong stand-out for the iconic bottle in the run up to St Patrick’s Day, which is celebrated each year on 17th March.

Jameson will be continuing its popular Jameson St Patrick’s Live celebrations this year with activity including its annual Live Broadcast, which sees presenters from radio stations from around the world descending on Dublin to broadcast live from the Old Jameson Distillery on St Patrick’s Day; and an exclusive gig in the city, featuring various leading Irish acts and headlined by the critically-acclaimed band, White Lies.

 

 

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Highland Park Thor - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Thor - The Valhalla Collection 16 Year Old Single Malt Whisky

Colour/Appearance: Fair gold. Nose:Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate:Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

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Arran Malt The Exciseman Volume 3 Smugglers Series Limited Release Single Malt Scotch WhiskyArran Malt The Exciseman Volume 3 Smugglers Series Limited Release Single Malt Scotch Whisky

Nose: The rich honeyed character is immediate on the nose, luxuriously decadent. The fresh coastal character is also evident. Apples, vanilla and a touch of spice are also subtly present with a hint of toasted oak. Click to read full tasting notes.

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Selection of Scottish Malts Whisky available from Spirits By Post

Highland Park Odin - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Odin - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Vivid burst of sunlight.
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Macallan 12 Years Old Double Cask Single Malt Scotch WhiskyMacallan 12 Years Old Double Cask Single Malt Scotch Whisky

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Scapa 1980 25 Year Old Single Malt Scotch WhiskyScapa 1980 25 Year Old Single Malt Scotch Whisky

Distillery:  Scapa

Colour/Appearance: Light Gold.
Nose: Rich, spices, cinnamon, honey, zest, barley, sweet cereals.
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Arran Malt Orkney Bere 2004 Vintage Cask Strength Single Malt Scotch WhiskyArran Malt Orkney Bere 2004 Vintage Cask Strength Single Malt Scotch Whisky

Distillery:  Arran

Nose: The nose is earthy and solid from the outset and presents a rich and glowing aroma of sun drying hay bales and sweet stewed apples. A drop of water awakens bright fruit flavours of freshly peeled tangerine skins and fresh mango. Clicks to read more

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Arran Malt The Exciseman Volume 3 Smugglers Series Limited Release Single Malt Scotch WhiskyArran Malt The Exciseman Volume 3 Smugglers Series Limited Release Single Malt Scotch Whisky

Distillery:  Arran

Nose: The rich honeyed character is immediate on the nose, luxuriously decadent. The fresh coastal character is also evident. Apples, vanilla and a touch of spice are also subtly present with a hint of toasted oak. Click to read full tasting notes.

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