Facebook pixel
Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Irish Distillers celebrates single pot still whiskey with launch of new initiative - 7th April, 2011

‘Single Pot Still Whiskeys of Midleton’

Green Spot has received a transformational makeover. Originally produced exclusively for the Mitchell family in Dublin in the 1800sIrish Distillers Pernod Ricard has announced plans to underline the rich heritage of Irish whiskey with the launch of a new initiative - Single Pot Still Whiskeys of Midleton. Aimed at promoting consistent communication on the provenance and quality of single pot still whiskey*, the launch heralds an increase in investment in Irish Distillers’ existing portfolio, ahead of a planned roll out of innovative extensions later in the year.  Additionally, the initiative marks the adoption by the industry of new terminology for this unique style of whiskey – moving from ‘Pure Pot Still’ to ‘Single Pot Still’.

Improved packaging for Redbreast and Green Spot, from April 2011, is set to enhance the portfolio and better reflect its super-premium positioning, while the inclusion of the Single Pot Still Whiskeys of Midleton quality mark on the back label of each expression will communicate the provenance message to consumers globally.

Global Category Development Director for Irish whiskey at Irish Distillers, Brendan Buckley, said: "Single Pot Still whiskey was once the world’s most popular style of whiskey. Today, although used as a key component in many of our well known Irish blends, Redbreast and Green Spot are the only remaining single pot still whiskey brands available on a global commercial basis. Our aim is to nurture these brands and to help safeguard the history and heritage of single pot still whiskey on behalf of the Irish whiskey industry.

“This initiative symbolises a new chapter for pot still Irish whiskey, and signals renewed energy in the category. In partnership with our global distributors, we will be investing behind these brands with the clear intention of restoring our unique whiskey style to its former glory. We are confident that through this initiative, the Irish whiskey category will benefit, as more and more consumers continue to discover this exceptional style of whiskey”.

The enhanced Redbreast range retains its distinctive shaped bottle, label and logo, with additional elements such as a wood cut illustration of a pot still, printed on copper foil and, by way of explaining the origin of the name of Redbreast, a robin motif.  A strong point of reference for consumers, the descriptor ‘single pot still Irish whiskey’ is given a clear presence on the front label. A colour code has also been introduced with burgundy distinguishing Redbreast 12 Year Old from the green Redbreast 15 Year Old. Gift cartons for both expressions have also benefited from a considerable upgrade with heavier carton stock and the use of emboss and copper foil devices, adding to the range’s super-premium cues.

Irish Distillers lesser known single pot still whiskey brand, Green Spot has received a transformational makeover. Originally produced exclusively for the Mitchell family in Dublin in the 1800s**, Green Spot’s traditional green bottle is replaced with a stylish clear glass bottle with higher shoulders, a shorter neck and an enlarged base offering the perfect backdrop for the striking new label. A contemporary canister, which features an image of a cask marked with a green spot, is set to increase the gift appeal of this celebrated limited release expression.

Single Pot Still whiskey is unique to Ireland, and in particular Midleton, Co. Cork. Made from a mash of malted and unmalted barley that is then triple distilled in traditional copper pot stills, this style of whiskey is renowned for its full, complex flavours and smooth, creamy mouth feel.

<< Back to all the latest new brought to you by Planet Whiskies

Share Planet Whiskies on social media

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Glenfiddich IPA Experimental Series #01 Single Malt WhiskyGlenfiddich IPA Experimental Series #01 Single Malt Whisky

The Glenfiddich Experimental Series pushes whisky boundaries and challenges traditions.When Brian Kinsman, our malt master, met an entrepreneurial Speyside craft brewer, they hit it off immediately and it didn't take long for a genius idea to form.... Read more

Glenfiddich IPA Experimental Series for only £44.90
World-wide delivery available - Price Subject to Change

The Balvenie Tun 1509 Batch No. 2 Single Malt Scotch WhiskyThe Balvenie Tun 1509 Batch No. 2 Single Malt Scotch Whisky

To create the second batch of Tun 1509, David carefully hand selected 42 of the finest casks - 35 traditional American oak barrels and seven European oak sherry butts - from the distillery's precious aged stocks. Read more

The Balvenie Tun 1509 Batch No. 2 for only £279.90
World-wide delivery available - Price Subject to Change

Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

Latest Whisky News

See all whisky press releases for 2017

Diageo To Open Its Doors For Global Celebration Of Scotch Whisky - 3rd February, 2017

Kingsbarns Distillery appoints new Visitor Centre Development Manager :: 25th January, 2017

The Scotch Whisky Association - New figures show Scotch is biggest boost for UK balance of trade :: 25th January, 2017

Irish Distillers to invest €10m in production capacity at Midleton Distillery :: 19th January, 2017

Glenfiddich IPA Experiment launches in UK on-trade with Young's exclusive :: 17th January, 2016

The Dalmore Release 50 Year Old Single Malt To Mark Half A Century Of Richard Paterson’s Pioneering Whisky-Making :: 14th January, 2017

Chivas Brothers Starts Global Search for its next master :: 9th January, 2017

The Latest Expression From Scapa: Scapa Glansa :: Introducing Scapa - a boutique range of handcrafted single malts from the wild and beautiful Island of Orkney :: 5th January, 2017

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Buy the Whisky Magazine Subscribe to Whisky Magazine

Subscribe to the Whisky Magazine and find out the latest news within the whisky industry. More details

Selection of Scottish Malts Whisky available from Spirits By Post

Yamazaki 12 Year Old Single Malt Japanese WhiskyYamazaki 12 Year Old Single Malt Japanese Whisky

Distillery:  Japanese

From Yamazaki was born the surprising, delicate yet profound experience of a Japanese single malt. Spiritual and deep, its signature multi-layered taste is highly praised by whisky connoisseurs all over the world... Read more

Buy Now for £84.00
World-wide delivery available - Price Subject to Change

The Macallan 21 Years Old Fine Oak WhiskyThe Macallan 21 Years Old Fine Oak Whisky

Distillery:  The Macallan

The Macallan Fine Oak is 'Triple Cask Matured' in a unique, complex combination of exceptional oak casks. Tasting notes - NOSE - Intense and rich with a hint of vanilla and passion fruit... Read more

Buy Now for £350.00
World-wide delivery available - Price Subject to Change

Bowmore 25 Years Old Small Batch Release Islay Single Malt WhiskyBowmore 25 Years Old Small Batch Release Islay Single Malt Whisky

Distillery:  Bowmore

Bowmore's celebrated Single Malt has been distilled on this magical island, off the west coast of Scotland, ever since 1779. This makes Bowmore the first of Islay's eight distilleries by chronology certainly (and by taste too, many would say)... Read more

Buy Now for £340.00
World-wide delivery available - Price Subject to Change

Glenfiddich 40 Years Old Single Malt Scotch WhiskyGlenfiddich 40 Years Old Single Malt Scotch Whisky

Distillery:  Glenfiddich

Our 40 Year Old is not only precious but also pioneering. Our Malt Master carefully hand selects individual casks before marrying them together with what was left over from the previous 40 Year Old vatting. This continuous process is known as 'remnant vatting' and contains whiskies that are at the very least, 40 years old.... Read more

Buy Now for £2,640.00
World-wide delivery available - Price Subject to Change

Springbank 25 Year Old Single Malt Scotch WhiskySpringbank 25 Year Old Single Malt Scotch Whisky

Distillery:  Springbank

The second new release is the 2015 edition of our famous Springbank 25 year old. This whisky has been matured in a combination of sherry and bourbon casks before being married together in port casks. It has been bottled at 46% and is limited to only 900 bottles worldwide... Read more

Buy Now for £350.00
World-wide delivery available - Price Subject to Change

More details about Spirits By Post can be found on their website at www.spiritsbypost.com

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus