Highland Park Distillery unveils global travel retail range - 19th March, 2010

The makers of The Best Spirit in the World* has launched a new Highland Park Vintage Editions range exclusive to Global Travel Retail, consisting of four single malt whiskies distilled in 1998, 1994, 1990 and 1973. Every new expression of Highland Park is eagerly anticipated by trade and consumer alike but the launch of an entire range is unprecedented for the Orcadian distillery.

According to Max McFarlane, Whisky Maker: “The starting point for this range was to look into our maturing stocks to find sherry seasoned casks which would showcase different dimensions of the classic Highland Park profile of honey sweetness and aromatic peat. I am delighted to have identified specific vintage years with exceptional casks.”

The differences between the expressions lie in the extent to which first-fill or refill European and American Sherry oak casks have been used. The 1998 and the 1990 Vintages emphasise the smokier notes whilst the 1994 and the 1973 highlight the sweeter characteristics.

Jason Craig, Global Controller of Highland Park, adds: “Global Travel Retail has been nothing short of phenomenal for us with 88% growth over the last five years; I am confident this stunning new range will allow us to maintain our dynamic performance in this channel and maintain our position as the world’s most respected single malt.”

The stunning packaging complements the liquid and draws on Orkney’s Norse heritage; the design on the front of the oak box takes the form of the complex woodcarvings in the characteristic ‘gripping beast’ style seen on the Oseberg ship, the oldest and most beautiful vessel of the Viking age. The outstanding craftsmanship has provided inspiration for the design of the packaging of this exceptional whisky for today’s intrepid travellers.

The Duty Free recommended retail prices are; 1998 Vintage €46 (1l), 1994 Vintage €65 (70cl), 1990 Vintage €99 (70cl) and 1973 Vintage €750 (70cl). The range will be available from April/May 2010.

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