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Latest Whisky News - Chivas Regal reinforces luxury values with contemporary packaging update - 17th August 2009

Chivas Regal, the original luxury Scotch whisky, has updated the packaging of its 12 Year Old flagship product, augmenting the premium cues and contemporary relevance of the brand that created the luxury whisky category in 1909. The new packaging, available in markets from September 2009, sees each element of the bottle and gift carton refined and crafted to further enhance the luxurious and fresh look, maintaining Chivas Regal’s iconic on-shelf presence.

The new design, which will be available around the world, remains true to Chivas Regal’s roots and takes inspiration from its richness, masculinity and heritage – qualities that heighten its appeal to increasingly discerning consumers who value the substance and style of iconic brands such as Chivas Regal.

The latest evolution of the famous Chivas Regal bottle and carton include key developments such as:

  • More contemporary embossing on the famously curvaceous bottle, with an enriched and textured label that is partly recessed into the bottle.

  • A new brighter capsule with a handcrafted texture for added impact and luxury cues.

  • The celebrated silver Chivas Regal box has been enhanced with a brushed metal and engraved effect, with a deep red interior for a premium feel.

  • The embossed heraldic symbols have been crafted for a contemporary look and the gold band adds a luxury touch to the box as well as greater impact on shelf.

Lisa Woodward, International Marketing Manager for Chivas Regal, comments; “Our packaging has evolved over time to remain relevant today, whilst retaining and enhancing our unique elements including the famous curvaceous bottle shape and the rich heraldic silver box. Chivas Regal is the original luxury Scotch and like all iconic brands maintains the right blend of heritage and contemporary relevance. In its 100th year, the latest look and feel for Chivas Regal 12 year old recognises its status as the most prestigious Scotch whisky in the world and a leading global brand that has benefited from a century of nurture and investment.”

The evolution of the Chivas Regal 12 Year Old packaging is the latest element of continued investment in Chivas Regal by Chivas Brothers, including the Live with Chivalry advertising campaign. Launched at the end of 2008, Live with Chivalry is based on the idea that there is a code of behaviour that sets some men apart from others. This contemporary call for Modern Knights is an inspirational new initiative that has researched extremely well in key markets around the world. More recently Chivas Regal has launched a new global digital platform www.chivas.com and continually implements the Chivas Studio experiential initiative across the globe.

Chivas Regal, a truly global brand available in over 200 countries, maintains a consistent positioning and global communication platform and saw annual volume sales of 4.5 million 9L cases in 2007/2008*, a historical high for the brand.

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Linkwood 37 Years Old Special 2016 Release Single Malt Scotch WhiskyLinkwood 37 Years Old Special 2016 Release Single Malt Scotch Whisky

Nose: Soft, and takes time to open up, but then slowly fills out to present delicate fresh-fruit notes. Palate: Compelling. First, a generous, smooth texture: fruity, sweet and sugary overall, then warming and tart, with baked apple in the mid palate. Click to read more

Buy Linkwood 37 Years Old for £:528.00
World-wide delivery available - Price Subject to Change

Springbank 12 Year Old Cask Strength Single Malt Scotch WhiskySpringbank 12 Year Old Cask Strength Single Malt Scotch Whisky

Our 12-year-old edition, always bottled at cask strength, is a wonderfully balanced dram that boasts a smooth buttery body and rich fruity palate. Add a drop of water to release milk chocolate and vanilla notes... Read more

Springbank 12 Year Old Cask Strength for only £47.90
World-wide delivery available - Price Subject to Change

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Premium Whisky Advent Calendar - Red (2017 Edition) 72cl, 47.5%

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Buy from Spirits By Post:: Excellent whisky selection available to buy online today:: Click for more details

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Selection of Scottish Malts Whisky available from Spirits By Post

Glenfarclas 40 Year Old Highland Single Malt Scotch WhiskyGlenfarclas 40 Year Old Highland Single Malt Scotch Whisky

Distillery:  Glenfarclas

Nose: Chocolate, raisins, prunes, touches of mint, leather.
Palate: Flavourful oakyiness, liqueur filled chocolates, Christmas cake, chocolate flavoured prunes, dried fruits, cinnamon, black pepper.
Finish: Sweet, crisp, dry and lingering.

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Linkwood 37 Years Old Special 2016 Release Single Malt Scotch WhiskyLinkwood 37 Years Old Special 2016 Release Single Malt Scotch Whisky

Distillery:  Linkwood

Nose: Soft, and takes time to open up, but then slowly fills out to present delicate fresh-fruit notes. Palate: Compelling. First, a generous, smooth texture: fruity, sweet and sugary overall, then warming and tart, with baked apple in the mid palate. Click to read more

Buy Now for £528.00
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Scapa 1980 25 Year Old Single Malt Scotch WhiskyScapa 1980 25 Year Old Single Malt Scotch Whisky

Distillery:  Scapa

Colour/Appearance: Light Gold.
Nose: Rich, spices, cinnamon, honey, zest, barley, sweet cereals.
Palate: Honey, juicy barley, notes of orange and cacao, oaky and winter spices.
Finish: Spicy, long and warming.

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Highland Park Odin - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Odin - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Vivid burst of sunlight.
Nose: Robust, sweet vanilla and honey, red berry fruit, toasted honeycomb, peaty smoke.
Palate: Prominent sweetness, cinnamon, bitter chocolate, fruit cake.
Finish: Lingering and complex with citrus.

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Port Dundas 52 Year Old 2017 Release Single Grain WhiskyPort Dundas 52 Year Old 2017 Release Single Grain Whisky

Distillery:  Port Dundas

Only 752 individually numbered bottles available worldwide! Order now for delivery last week of September, 2017
Clicks to read more

Buy Now for £770.00
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More details about Spirits By Post can be found on their website at www.spiritsbypost.com

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