Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Royal Salute Seals Partnership With Historic Royal Palaces - 25th April, 2012

Royal Salute Seals Partnership With Historic Royal PalacesRoyal Salute Scotch Whisky has become the first ever brand to be officially associated with the Royal Gun Salutes at the Tower of London.

The partnership will support the work of Historic Royal Palaces, the independent charity responsible for the Tower of London, and through this will see Royal Salute, the world’s leading luxury Scotch whisky, associated with the gun salutes at Her Majesty’s Tower of London that mark special royal occasions and other VIP salutes.

The partnership will be launched when the Royal Gun Salute is fired from the Tower of London, on 3rd June 2012 to signal the arrival of the magnificent river pageant in honour of Her Majesty’s The Queen’s Diamond Jubilee.

Royal Salute Seals Partnership With Historic Royal Palaces - GunsGun salutes are customarily fired, both on shore and at sea, as a sign of respect or welcome. For the upcoming Diamond Jubilee, Royal Salute will support the official 41 Gun Salute from the Tower of London: 21 rounds to mark a royal occasion, and a further 20 rounds fired as it is held in the Royal Palace of the Tower of London.

General Lord Dannatt, Constable of HM Tower of London, says: “The Gun Salutes at the Tower have marked important State and Royal events since Tudor times and are fired in accordance with the regulations of this fortress. As a Trustee of Historic Royal Palaces, the charity that cares for the Tower of London, It is my great pleasure to thank Royal Salute for their valued and generous support.”

Neil Macdonald, Brand Director for Royal Salute, says: “We are delighted to be officially associated with the Royal Gun Salutes at the Tower of London. The occasion is particularly poignant as this royal tradition provided the inspiration for the brand’s name when it was launched on Her Majesty’s coronation in 1953.”

The five-year partnership will play an important role for Royal Salute as it continues to build upon its unique heritage. The partnership embeds a long-term relationship between Historic Royal Palaces and Royal Salute, which will be sealed with an official marque to be applied to Royal Salute Scotch Whisky packaging, and will allow the brand to provide unrivalled hospitality opportunities for guests in London.

As the world’s only exclusively prestige Scotch whisky, Royal Salute continues to redefine the pinnacle of the category and starts where others end with all whiskies matured for a minimum of 21 years.

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required

Latest Whisky News

See all whisky press releases for 2018

Trio Of Designers Bring Spirit Of Collaboration To Jameson’s Annual St. Patrick’s Day Bottle: 1st February, 2018

Latest SWA News - 10 Year Renewal of Scotch Whisky Trademark in China Announced During Prime Minister Trade Visit: 1st February, 2018

World's Largest Collection Of Rare Corti Whisky Up For Auction held by Perth based Whisky Auctioneer: 30th January, 2018

New World Auction Record for Any Single Bottle of Japanese Whisky: 29th January, 2018

The Lakes Distillery ranked among eight whisky distilleries to see before you die: 29th January, 2018

Diageo Distillery Visitor Centres Hit Record High in 2017 Helping to Drive Scottish Tourism - 22nd January, 2018

Latest Gin News

Ian Macleod Distillers Acquires Edinburgh Gin :: 13th September, 2016

Crafted Upon Four Pillars :: The definitive Modern Australian Gin Debuts in the U.S :: 13th July, 2016

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus